On November 20th, GAC Mitsubishi unveiled all its models at the Guangzhou Auto Show and released the customer-centric "M-SPACE" digital service platform and the 2021 Yige Ranqing version. Focusing on the consumer value strategy, GAC Mitsubishi has played a combination of "service + product" and embarked on a unique brand value upgrade path.
In order to better communicate with consumers, starting this year, GAC Mitsubishi has initiated the reform of its marketing system in response to the digital transformation strategy of the “14th Five-Year Plan” of GAC Group. On the day of the Guangzhou Auto Show press conference, GAC Mitsubishi's "M-SPACE" brand new digital service platform was officially released, and GAC Mitsubishi's "M-SPACE" APP was officially launched.
The "M" in "M-SPACE" stands for "My" (MY) and "MITSUBISHI", meaning "M-SPACE" is for loyal users who love Mitsubishi; "SPACE" means online community A full-end experience space with offline contacts. With the help of digital technology, GAC Mitsubishi's "M-SPACE" new digital service platform will closely connect brands and users, and promote the transformation of enterprises from operating "products" to serving users and fans, making GAC Mitsubishi a more warm brand and achieving high quality development of.
GAC Mitsubishi stated that the “M-SPACE” APP launched this time is not only an online experience platform for innovative digital services, but also a trendy social front created by the company for fans, which aggregates instant information such as brand activities and discount information. , And provide fans with a “one-stop” self-service for watching, choosing, buying, and using cars online.
It is reported that the "M-SPACE" digital service platform will create an offline space exclusively for Mitsubishi users, and organize a series of brand activities such as charity and marketing around car friends, allowing fans to experience Mitsubishi culture immersively and witness the brand charm from close range , Experience the brand temperature of GAC Mitsubishi firsthand in the activities of riders one after another. While building a new digital service platform, GAC Mitsubishi also released a new entry-level four-wheel drive version of Yige — the 2021 Yige Burning Love Edition. The official price is 167,800 yuan. Since the launch of
in 2018, Yige has captured the favor of many trendy urban youths by virtue of its new design language, leading driving control performance, and leapfrog intelligent safety. The 2021 Yige Burning Love Edition launched this time inherits the S-AWC super all-wheel control system in the same line as EVO. In addition, GAC Mitsubishi also adopted user suggestions to customize the trunk for fans with a volume of nearly 60L, and added humanized designs such as rear air conditioning outlets and rear USB to meet consumers' dual pursuit of high value and high driving interest. .
GAC Mitsubishi General Manager Yimu Masami stated that for 2022, GAC Mitsubishi is actively promoting a customer-centric mid-term plan, vigorously carrying out brand reform and marketing innovation, and establishing a deeper emotional resonance with users; at the same time increasing the frequency of model launches , Plans to launch at least one new model every year. The release of the new "M-SPACE" digital service platform and the launch of the 2021 Yige Ranqing Edition are an important manifestation of the orderly progress of GAC Mitsubishi's mid-term plan.
text/beijing-Beijing headline Wen Chong
content comes from Beijing headline client
