If you are now asked to recite a text or a poem, or even the complete lyrics, many people may not be able to do it. All the words and pictures flashing in your mind are scattered words and pictures. This is us in the era of fragmentation.
I used to read a book for three days, five days, and ten days. Before watching a movie, it took 1.5 hours, 2 hours, and 2.5 hours. In the past, a relationship was a lifetime.
Now watching a TV series, I can’t wait for half an hour to get it done. It’s fine to take a three-hour flight to a scenic spot and take a photo in ten minutes.
The development of transportation and communication information has shortened the distance, made the time longer, and let people see more things, but there are fewer complete things that can be printed in their minds.
The advent of the era of fragmented information cannot be judged whether it is good or bad. It can be admired for ten years of craftsmanship, and it is impossible to deny the rapid acquisition of information. It is a problem that everyone cannot avoid. This is especially true for
car companies, unable to adapt to the times and will eventually be eliminated. Does anyone remember Alto's glory? The most direct way for
to adapt to the times is to collect information and feedback and use a large amount of data to apply for the pace of the times.
In the first few months of this year, Great Wall was doing such a thing. It took several months to conduct extensive cultural surveys with internal employees, suppliers, distributors and other partners, and collected more than 20,000 suggestions. At the executive level Conduct multiple rounds of in-depth discussions and reach consensus through co-creation. As the leading auto company in the first echelon in China, what historical mission should Great Wall shoulder, what values should it adhere to, and what enterprise spirit should it follow?
Collecting from all parties and thinking comprehensively is to express the most comprehensive information in the simplest words.
mission and vision-"green intelligence, play in the world"
core values-"integrity, innovation and sharing"
corporate spirit-"a little progress every day"
21 words interpret the new corporate culture of Great Wall.
For ordinary consumers, the last sentence is "a little progress every day", which is the corporate spirit of "a little progress every day" since the founding of Great Wall Motors. The simple understanding of
is to work steadily and down-to-earth, step by step from all aspects of design, building, and service. This approach is very similar to Toyota’s “annual ring management”, which is to use the most stable technology and attitude to build. It’s just that the Great Wall uses a more simple and understandable expression to summarize it as "a little progress every day."
"Green wisdom and tide play the world" and "Lianxin create change and share together", it is better to copy the official interpretation:
"green" means that we will uphold the concept of low-carbon and environmental protection in the whole industry chain;
"wise" means that we will share with Resonance at the same frequency in the era of technological innovation;
"tide" means to gain insight into the industry wave;
"play" means to make cars more fun with the blessing of smart technology;
"Incorruption" and "trust" are behaviors that Great Wall Motors has always pursued since its establishment. Principles;
"innovation" and "change" are the internal driving forces for Great Wall Motors' upward development;
"shared" is the first time that Great Wall Motors incorporates core values.
From the concept of environmental protection, to technological innovation, from honesty to innovation, we insist on making a little progress every day. It's simple to say, but it requires the efforts of all Great Wall people. Even Great Wall Motor's chairman Wei Jianjun has a special feeling of building cars for 30 years. The title of the movie is "Will Great Wall Motor survive next year?" 》Z1z
can't stop, but can't span too much, step by step, and make a little progress every day. How does
make progress? In the past 30 years, Great Wall Motors seems to have been making progress. Z1z
started as a pickup truck, and has always maintained the first domestic sales and export first;
resolutely decided to abandon the car and quickly established the first position of domestic SUV;
technology first, lemon platform, tank platform, coffee intelligence swarmed!
With the development of the automobile industry, the relationship between car manufacturers and consumers has long been more than just sales terminals. The development of the supply-demand relationship has allowed consumers to influence the design, car manufacturing, and services of car companies to a certain extent. In terms of how to integrate with consumers, Great Wall has also done a good job.
Great Wall Cannon, presumablyMany people can remember this name, and the word “popular” is really suitable for it, but is it really just a name that can make the Great Wall Cannon sold more than 10,000 per month on average since its launch?
No, apart from the name, it is the most correct decision for Great Wall to make the pick-up truck become a family car by seizing the demand for passenger consumption of pickup trucks.
can see that after the Great Wall Cannon, many pickup truck brands followed suit, and this is the role of the leader.
Harvard Big Dog, Tank 300, Euler White Cat, they all say that they have good names, so they pay attention, but the attention is only to determine how many people go to see the car. What really attracts consumers must be products that meet consumer needs strength.
Among them, the sales of Haval Big Dog exceeded 10,000 units in 36 days, reaching 10,058 units. According to data from
, a total of 136,000 cars were sold in October this year, an increase of 15% from September and an increase of 18% year-on-year, setting a new monthly sales record.
all say that the Great Wall takes its name more and more to let itself go, which stems from the correct direction and technological breakthrough.
So when you see this, do you remember the last 7 words? Make small but daily progress.
