Elantra is a very important model of Hyundai's layout in the automobile market. After a period of suspension of production, this car finally ushered in its 7th generation model. This model has been in the market for 30 years and has brought several surprises to consumers with its strong strength. However, since the influence of Korean cars in the domestic market is not as good as before, it is now in urgent need of a car to help it recover from the decline, and the 7th-generation Elantra seems to have become the "life-saving straw" for Hyundai.
In the past October, Hyundai Elantra received thousands of orders as soon as it went public. By the end of October, the sales of new cars had reached 11,037, which was rarely seen before. The performance of Hyundai Elantra also gave Hyundai a boost, as if they still have hope in the domestic market.
However, for this car, the individual is not very optimistic. Although this car has achieved tens of thousands of sales, we do not know how many people pay for it because of their feelings. After all, Elantra has been in the domestic market for decades, and the Chinese people have more or less feelings for it. Just like the Volkswagen Santana back then, after the old Santana was discontinued, many people called for it to resume production and expressed their willingness to pay for their feelings. But the voice is loud, how many people are really willing to pay for it? The new Elantra
is based on the modern third-generation platform. The appearance is very similar to that of the new Sonata and Festa. Both adopt a large-mouth grille. This shape is a bit like a catfish, so many people also It is called a "catfish mouth" front face. But its appearance is too radical and too individual, which may be more attractive to young people, but older consumers are not looking for individuality when buying a car, but for stability.
and its price is set a little too high, the manufacturer's guide price of Hyundai Elantra is 99,800 to 141,800 yuan, and the models on sale have not been reduced without exception. The starting price of a 1.5-liter entry-level model is 99,800, plus other costs such as purchase tax, and it will cost more than 100,000 to land.
However, in the field of A-class cars, the layout of joint venture brands is very rich. Vehicles such as Volkswagen LaVida, Nissan Sylphy, Toyota Corolla, etc., basically have sales and sales, and must have a reputation. And they now have terminal discounts. Take Volkswagen Lavida for example. Now there is a discount of 39,500 in Beijing. Its starting price is only 67,900 yuan, and a 1.5-liter top-mounted version can be purchased for more than 100,000. Of the models.
has made such big price concessions to the top players in the A-class market, but the price of the Elantra has been so strong, it is difficult to guarantee that it will not be affected by the low-price strategy of these models in the future. After all, when Chinese people buy a car, the most important thing is the cost-effectiveness of the vehicle, and the appearance is secondary.
And in terms of brand influence, which brand influence of Toyota or Volkswagen is not higher than that of Hyundai? Korean cars, led by Hyundai Motors, are now facing a decline in reputation and sales in the domestic market. And brands such as Toyota and Volkswagen are gaining momentum in the country. Whenever a car is produced in any field, sales are top-notch. What is Hyundai competing with?
Hyundai Elantra has indeed achieved some good small results now, but when the feelings are always exhausted, it is obviously not realistic to rely on this to successfully achieve a counterattack. Moreover, this car has not been on the market for a long time. If there is a word-of-mouth problem in the future, it may affect its own sales. Therefore, in all aspects, it is still too early to say that the Elantra helped Hyundai achieve a counterattack.
