New cars from Volkswagen and BMW are released, intelligent transformation subverting traditional design
In November, Volkswagen and BMW successively released their heavyweight pure electric models-Volkswagen ID.4 and BMW iX (iNEXT mass production version). Once released, it attracted a lot of attention. Why do these two cars have such a high degree of attention? May wish to look down.
01
Volkswagen ID.4 is "scented or not?" Z2z
ID.4 is the second ID. model after the release of Volkswagen ID.3. The new car is built on the MEB platform.
Volkswagen China CEO Feng Sihan said at the press conference that by 2023, Volkswagen plans to launch 8 ID models. With the help of ID. family models, Volkswagen hopes to become the preferred brand of new energy vehicles in China.
ID.4 adopts a two-car strategy, ID.4 X (Chinese name Guanghe) and ID.4 CROZZ are produced and sold by SAIC Volkswagen and FAW Volkswagen respectively. FAW-Volkswagen announced that the first version of ID.4 CROZZ Yaoye has officially opened for reservations. The price after subsidies does not exceed RMB 250,000. This model has a cruising range of 550km. SAIC Volkswagen announced that its domestically produced ID.4 X models have started pre-sales, and the price after subsidies will not exceed 250,000 yuan. It is foreseeable that the price positioning of ID.4 will have a huge impact on the domestic new energy market. Where is the "fragrance" of
ID.4? We analyze from the following dimensions:
1. The product level subverts its traditional design, and exerts the advantages of electrification and intelligence.
◾ The shape subverts Volkswagen's traditional fuel car design. Enhance the sense of technology and youth.
[Front and rear penetrating lights + luminous logo]
[Interior simple and technological sense]
◾ In terms of technology creation, this car is equipped with AR-HUD (AR-HUD is currently only available in Hongqi E-HS9, the new Mercedes-Benz S-Class Only equipped with high-end models), intelligent interactive breathing lights, L2+ level assisted driving system, remote parking system, car voice assistant with natural language processing semantic recognition capabilities, can easily control the cockpit and car entertainment system. The mainstream intelligent equipment is basically equipped.
[AR-HUD]
In addition, the software architecture of E3 (End to End Elektronik Architektur) is created under Volkswagen’s MEB platform, and the original distributed ECUs are concentrated in several main domain controllers and dominate the vehicles. With the continuous upgrade of intelligent functions, an application ecosystem will be built based on Volkswagen's own operating system VW.OS in the future. The value of the public's independent control of the core operating system is that in addition to mastering the experience and mastering the core value chain, it will greatly accelerate the speed of iteration.
◾ In terms of three powers, the MEB platform adopts an expandable tiled battery pack structure. The battery pack is laid flat under the cockpit like a chocolate, which can achieve a short front overhang, thereby extending the wheelbase. Depending on the number of tiled "chocolate bars", the MEB platform can range from 330km to 550km under the WLTP standard. FAW-Volkswagen ID.4 CROZZ uses NCM811 batteries from the Ningde era, with an energy density of 250Wh/kg and a battery pack system energy density of 175Wh/kg. ID.4 is equipped with motors of different power versions, among which the highest power reaches 150kW, and the acceleration is 8.5s per hundred kilometers. It can be seen that ID.4 should not take the performance route, but prefer home comfort.
◾In terms of internal space design, ID.4 moved the air-conditioning blower from the instrument panel to the engine compartment. The instrument can be made thinner or smaller, which creates more space for the legs of the driver’s seat. .
◾ In terms of storage space, the rotary gear shift used in ID.4 is integrated with the dashboard, which not only increases the sense of technology, but also leaves a lot of space for the storage space of the front center armrest. However, from the perspective of man and machine, this shifting method may bring inconvenience to shifting, and the driver needs to spend time to adapt. Through the design of pure electric platform, ID.4 CROZZ realizes the space of B-class car in the appearance of A+ class car. Compared with the same level of fuelThe car has better riding comfort and more storage space.
For example, although ID.3 is only 2mm longer than the seventh-generation Golf, it has an advantage of 128mm in wheelbase.
◾ In terms of driving control, thanks to the flexible battery arrangement of the MEB platform, ID.4 CROZZ can achieve a lower center of gravity and an ideal axle load distribution of 50:50. During starting, acceleration, braking, and vehicle cornering, Have better control performance.
◾ In terms of quality and reliability, Volkswagen has prepared more than 1,000 test vehicles and conducted 6 million kilometers of road tests in 35 countries around the world. At the Foshan factory, 100% of the battery packs are tested offline. The main items include strength, electrical performance, air tightness, charging and discharging, and other safety-related performance to ensure the high reliability of MEB batteries. In addition, it will monitor the strength of 5,000 solder joints and the stable body structure of the vehicle to ensure the passive safety, stability and reliability of MEB products.
◾ Finally, look at the price positioning. The 550km battery life version released by ID.4 has a pre-sale price of 250,000. If not unexpected, the listing price of the main long battery version of ID.4 is below 250,000, compared with Volkswagen’s existing model Tuyue The pure electric version, ID.4 developed based on the pure electric platform is more competitive.
2. Strong brand influence, exerting the advantage of scale effect.
was officially delivered in Europe on September 11th. That month, ID.3 sales reached 7,897 vehicles in 23 European countries. On October 27, according to foreign media reports, a Volkswagen spokesperson stated that more than 14,000 ID.3 vehicles had been delivered within six weeks before the launch, and there were still 24,000 orders for delivery. This shows that the popularity of ID.3 in overseas markets is very high. The domestically produced Volkswagen ID.4 will be put into production at the same time at FAW-Volkswagen’s Foshan plant and SAIC-Volkswagen’s Anting plant. Volkswagen plans to launch 8 ID models in China by the end of 2023. By 2025, 1.5 million units of pure electricity will be sold in China. The huge sales volume gives it a higher voice in the supply chain, which greatly reduces the cost of the vehicle.
3. Access to the existing huge and complete network system, improve the charging network, and solve the worries of users.
FAW Group and Volkswagen Group jointly established the KAMS Charging Joint Venture (CAMS), which will deploy high-power public charging piles across the country. At the end of 2020, the company's overcharged network will build 1,800 overcharged piles. By 2021, there will be 3,200 overcharged piles and 4,500 overcharged piles in 2022. Each of these supercharged piles is equipped with two charging tips. Car owners can use the FAW-Volkswagen brand APP to make free reservations, control ground locks, and plug-and-charge to get a one-stop charging experience. By the end of 2021, 10 key cities will have a charging station every 5 kilometers.
In addition, ID.4 users can also integrate more than 200,000 public pile resources such as the State Grid, special calls, and star charging through the FAW-Volkswagen brand APP and the car terminal. A more complete charging network solves consumers' mileage anxiety.
Overall, although the level of intelligence of ID.4 is somewhat different from that of new power products such as Tesla and Xiaopeng, compared with Volkswagen’s traditional fuel vehicles, the level of intelligence has taken a big step forward. , A solid and stable quality management system and manufacturing process are its inherent advantages. For consumers, the psychological threshold for accepting Volkswagen's pure electric is relatively low. Coupled with the price positioning of around 200,000 to 250,000, this is the price coverage where the public has the most say. Therefore, ID.4 is still very attractive.
02
BMW Intelligent has made great efforts in materials and materials, combining luxury with technology, and differentiated to create intelligent pure electric.
On November 11, BMW officially released iNEXT's mass-produced BMW iX at its NEXTGen Future Summit. The new car will be officially launched later next year. The new
is positioned as a medium and large pure electric SUV, equipped with the fifth-generation eDrive electric drive system, and has a cruising range of over 600 kilometers under the WLTP standard. The dual-motor drive system can bring a maximum output power of more than 370kW, accelerating from zero to 100 kilometersIn less than 5 seconds, the energy consumption per 100 kilometers is less than 21kWh.
BMW claims that the new car has a full range of innovations in electronic and electrical architecture, automatic driving functions, display and control systems and internal equipment. It is also the first BMW Group model to adopt 5G technology. According to reports, the new car adopts the BMW Group's new generation of digital architecture and sensor system, and its data processing capacity is 20 times that of current vehicles. Although the information displayed at the press conference is relatively limited, the highlight design of BMW's differentiated innovation can still be perceived from the information released.
Like most new cars, the interior design of BMW iX adopts minimalist technology. An integrated panoramic glass sunroof spans the entire top of the vehicle. Compared with the current BMW models, the number of buttons in the car has been reduced by about 50%. The large integrated curved screen of the center console is full of technology and can be interacted by voice, touch and other methods. The
interior button design breaks the tradition and is embellished with crystal materials to highlight the sense of nobility. The
seat is made of a mixture of textiles and microfiber fabrics, and asymmetrical diamond stitching process and natural olive leaf extract processing are added to the surface, exuding a tasteful sense of high quality.
BMW iX will be mass-produced in 2021, and its modular and expandable corresponding technology will gradually be applied to other BMW models in the future. By 2023, the BMW Group will provide 25 electrified models.
With the advancement of global automotive electrification, the product innovation achievements of traditional giant car companies have begun to show gradually. It is expected that a large number of new energy models built by international car giants based on the new pure electric platform will flood the domestic market from 2021, and jointly make the new energy market bigger. At the same time, domestic traditional independent manufacturers and new car manufacturers will face Intensified competition.
