On November 10, on the occasion of the "fifth anniversary" of the establishment of China Tobacco Chongqing, the core brand high-quality development promotion meeting will be in the passionate opening dance of "Universal First", "holding the North, stepping on the galaxy", "both ancient and modern, and see the world." The three chapters of "Starting a New Journey and Seeing the Future" began one after another. The event was connected to multiple sub-venues simultaneously, and was broadcast live through the mobile phone terminal and the WeChat live broadcast platform, and nearly 20,000 people watched simultaneously.
On November 10, 2015, Chongqing Tobacco Industry, after many rounds and large-span reforms and adjustments, ushered in a historic hurdle-Chongqing China Tobacco was officially established. In the past five years, Chongqing China Tobacco has gone from quacking and staggering, to standing firm and moving forward steadily, to catching up, and courageously striving for the first...Innovation in hard work, opening a new game amidst changes, the new Chongqing China Tobacco goes An extraordinary five years have passed.
Thinking for change, opening a new chapter on the road with characteristics
The history of cigarette manufacturing in Chongqing has been a hundred years, unique experience, difficult baptism, and accumulation of years, refined and converged into the past generations of Chongqing tobacco industry "political position, high brand The five valuable experiences of “strong consciousness, strong market concept, hard work, and looking forward to a good future” have created a clear will and character of contemporary Chongqing China Tobacco people who are not afraid of challenges, hardships and dangers, dare to work hard, and do well.
Chongqing China Tobacco is both an "old enterprise" and a "new enterprise".
On November 10, 2015, Chongqing China Tobacco, the youngest, most plastic, and most growing provincial China Tobacco company in the industry, came into being, opening a new chapter of independent operation and independent development of the Chongqing tobacco industry.
In 2019, under the leadership of the new leadership team, Chongqing China Tobacco vigorously implemented the three strategies of “catch-up, agglomeration, and digitalization”, striving to explore a new path of characteristic development. It reversed the dilemma of operating sluggishness and weak growth in one fell swoop, presenting five “new atmospheres” of good entrepreneurship, brilliant branding, accelerated operation, team progress, and environmental friendliness. In the whole year, the realized tax and profit, total industrial output value, and industrial added value increased by 23.4%, 24%, and 26.9% respectively year-on-year. The growth rates of the three indicators ranked first among the industrial enterprises in the industry.
Since the beginning of this year, in the face of the sudden impact of the epidemic, the company has made special contributions and deployment requirements around the special period. It is the first to resume work and production in the city's industry, and is the first to enter the national market among industrial enterprises in the whole industry. "Main strategy", on the basis of the excellent performance of "two 150,000 boxes, two half a year over the whole year" in the first half of the year, we will soon hand over the excellent answer papers of the "five-year test" and achieve the first "double goal".
returns to the core and reshapes its core brand. China Tobacco Chongqing insists on building its core brand and strives to enhance its brand reputation and influence. Established the main communication language of "view the world and see the future". Since last year, more than 20 large-scale press conferences and hundreds of small and medium-sized promotion conferences have been held across the country to promote the core brand to gradually grow from a regional brand to a national brand.
seeks a breakthrough in the research and development of high-end products, and shouts "Chongqing in Zhongzhi". The high-end image products launched at this conference, after the R&D launched in August last year, lasted for more than a year. After more than 10,000 people’s evaluations and hundreds of commissions, they are the masterpieces of Chongqing China Tobacco Group’s technological achievements and are in progress. The vivid practice of supporting products "high-end image, distinctive style, diversified forms, and serialized products" will surely inject strong impetus into the high-quality development of core brands.
From January to October this year, the core brands handed in impressive results, with sales increasing by 51% year-on-year, ranking second among the key brands in the industry. Among them, the medium branch products increased by 163% year-on-year, becoming the third largest single product in the industry. Driven strongly by the Zhongzhi series of products, it is estimated that by the end of the year, the commercial sales of core brands are expected to reach 300,000 boxes, which will "double" on the basis of 2018. The growth trajectory of the core brand bears witness to the perseverance of Chongqing China Tobacco employees who have not forgotten their original aspirations, and also witnessed the fast-tracking momentum of the “new army” of tobacco's late development in the past five years.
Carry on the past and forge ahead with gratitude. "New Five Years"
The "13th Five-Year Plan" is the strategic starting period for Chongqing China Tobacco from the beginning of reform to the beginning of development. The "14th Five-Year Plan" is an important part of Chongqing China Tobacco's leap from accelerated development to quality improvement. During the period of opportunity, take the road of characteristic development, build brand dreams, and build a happy home together, inspiring the people of Chongqing China Tobacco to never slacken and move forward.
Culture gathers people's hearts. The "chaser" culture has become the main theme of Chongqing China Tobacco's corporate culture today. On the technical line, we are intensively focusing on product research and development; on the production line, the production of the short-selling medium cigarettes is stepping up; the market terminal, the sprint "assembly call" has been sounded... All Chongqing Zhongyan people roll up their sleeves and work hard, and all members are dedicated to speed It has been internalized as the common belief of Chongqing China Tobacco.
target collar direction. China Tobacco Chongqing will take "Winning in the 14th Five-Year Plan" as its main theme, with the three major strategies of "catch-up, agglomeration, and digitalization" as the command, centering on the "1+N+3" planning system, and unswervingly pursue a stable development with characteristics Xinlu strives to build the "Tianzi" brand into a major cigarette brand in the industry by the end of the "14th Five-Year Plan" period.
Thanksgiving to the future. China Tobacco Chongqing bears in mind the care and support of industrial and commercial enterprises, sales terminals and consumers in the whole industry, upholds the heart of "grateful for progress", and practices the concept of "coming for you and thinking about what you think", increasing the national layout and strengthening category innovation , Improve management efficiency, accelerate digital construction, take advantage of the trend, accelerate catch-up, and continue to write a new brilliant chapter for the struggle of the "new five years".
All yearning can go. Facing the period of strategic opportunities for accelerated development, China Tobacco Chongqing will continue to explore new ways of characteristic development as a chaser, strive to win in the "14th Five-Year Plan", and strive to hand over the "high scores", bravely create outstanding results, Excellent performance returns the care of all parties and contributes to the high-quality development of the industry.
Upstream News·Chongqing Commercial Daily reporter Zhou Jinglan
