BEIJING-X7 is not selling well! What are the unavoidable problems in terms of product strength?

2020/11/0623:56:05 car 1606
As the car of hope that Beijing Auto launched in the new era, the BEIJING-X7 has high hopes. However, since the launch of the BEIJING-X7 in June 2020, this hope car, which is positioned as a compact SUV and priced at 10.49-146.9 million yuan, has not delivered a satisfactory answer to sales. According to authoritative data, BEIJING-X7 sold 4,614 units in September, and the cumulative total sales from its launch to the end of September was only 13,805 units, even losing to the monthly sales of some other brands' relatively hot-selling SUVs.

BEIJING-X7 is not selling well! What are the unavoidable problems in terms of product strength? - DayDayNews

So, what are the unavoidable shortcomings of BEIJING-X7 in product strength?

Disadvantage 1: Start meat, slow throttle response

BEIJING-X7 is not selling well! What are the unavoidable problems in terms of product strength? - DayDayNews

power system part, based on the BMFA architecture, BEIJING-X7 is equipped with a 1.5T turbocharged engine, with a maximum power of 138kW and a maximum torque of 275N·m, matching 6MT and 7DCT gearboxes respectively . From the point of view of parameters, such power data is okay, but the feeling of strength control is not satisfactory. According to the owner, the BEIJING-X7 is very fleshy at the start, and the dynamic response is very slow. Sometimes when passing the traffic lights, seeing other people's cars flash by, I feel embarrassed and anxious.

Disadvantage two: the gearbox has poor ride comfort and serious setbacks.

BEIJING-X7 is not selling well! What are the unavoidable problems in terms of product strength? - DayDayNews

BEIJING-X7 has two gearboxes, 6MT and 7DCT gearboxes. These two gearboxes have poor ride comfort in actual road driving. According to vehicle owners, at the beginning stage, obvious mechanical collision sounds can be heard in the cabin. This situation is rarely seen in the current mainstream dual-clutch gearboxes. In addition, it can be clearly felt when driving at low speeds in cities. The power frequently gives a sense of frustration, and the overall power is not delicate enough.

Disadvantage 3: The rear seats are not comfortable enough. Although

BEIJING-X7 is not selling well! What are the unavoidable problems in terms of product strength? - DayDayNews

BEIJING-X7 provides enough space, it is disappointing in terms of riding comfort. The rear seats are not well-wrapped, and you will feel back pain after a long ride, and the comfort is not enough.

Disadvantage four: the suspension is hard, the filter is poor.

BEIJING-X7 is not selling well! What are the unavoidable problems in terms of product strength? - DayDayNews

BEIJING-X7 chassis performance is at a medium level, but the suspension support is very hard, and the filtering treatment of bumps is not delicate enough. When encountering speed bumps or uneven roads, it is very The vibration is obviously felt, and the driving feeling in the car is very affected.

Disadvantage 5: Brakes are soft

BEIJING-X7 is not selling well! What are the unavoidable problems in terms of product strength? - DayDayNews

The overall performance of the BEIJING-X7 brakes is soft, and the initial strength is not strong, so you need to step deeply to have a response. Many owners of American cars need a period of adaptation when they touch the brakes of BEIJING-X7.

Disadvantage 6: There is no corresponding physical button in the central control position

BEIJING-X7 is not selling well! What are the unavoidable problems in terms of product strength? - DayDayNews

In order to show the sense of technology, BEIJING-X7 uses a touch screen design in the central control position, and there is no arrangement of related physical buttons, such as air conditioning control, multimedia volume control, which is certain To the extent it has brought great inconvenience. If you need to adjust the temperature or volume drastically, it will take a long time.

Disadvantage seven: The configuration of low- and mid-range models is "shabby" although

BEIJING-X7 is not selling well! What are the unavoidable problems in terms of product strength? - DayDayNews

BEIJING-X7 claims to be rich in configuration, but for high-end models, the configuration of low- and mid-range models is still quite "shabby". There are only 2 airbags in the mid-range model of RMB 12.49 million. In addition, common configurations such as automatic air conditioning, panoramic sunroof, reversing image, voice control, mobile phone interconnection, etc. have all disappeared on low-end models, even the seats and The material of the steering wheel is also very different between the two models.

Disadvantage seven: The interior smell of the car is too big and the plastic feel is strong.

BEIJING-X7 is not selling well! What are the unavoidable problems in terms of product strength? - DayDayNews

BEIJING-X7's interior plastic feels very strong. The steering wheel of the low and medium models is made of plastic material. As a result, the peculiar smell inside the car is so great that it will not dissipate for a long time, which greatly reduces the grade of the car and makes it more cheap.

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