Before reading, click on the word "Follow" above. Thank you for your support. We will bring you more valuable content
The electric vehicle industry has developed for 25 years and has gone through the embryonic period, the growth period, the explosive period, and now the mature period. The market has changed from incremental market expansion to a stock market game. Now if you want to develop and grow, you must "kill" your opponents and seize food from the tiger's mouth. Let's look at a set of data first.
According to incomplete statistics, the two-wheeled electric vehicle market sales will reach 47 million units in 2022, including 13 million units of Yadi , 10 million units of Emma, and 28 million units of Tailing. The top three account for 21 million units. Then No. 4-10 accounted for 16.1 million units. They are 3.5 million units of Xiaodao, 23 million units of Luyuan html, 22.8 million units of New Sun html, 2.3 million units of Golden Arrow, 2 million units of Lima, 1.5 million units of Five-Star Diamond Leopard, and 21 million units of Mavericks. The annual sales of the top ten reached 37.1 million units, and the remaining 100-odd brands shared 9.9 million units of sales, which shows that the concentration of the industry has further increased.
Under the fierce competition in the market, four types of companies will definitely be eliminated!
Category 1 Weak Enterprises
The so-called weak enterprises are, first of all, enterprises with very small sales volume, generally less than 50,000 units, no brand awareness, and lack of corresponding capital support. There is no own factory, even the factory buildings are rented. Such companies are always in turmoil. Once the market war starts, these companies will be the first to fall.
Category 2: Enterprises that cannot keep up with the times
Such enterprises claim to be old brands, but in fact they cannot keep up with the development of the times. The main manifestations are that the product appearance design is old-fashioned, the functional configuration is outdated, the marketing model is still the same as it was more than ten years ago, and they do not understand users at all. Even if you have a certain foundation, you won't be able to survive long under the waves.
The third category: Enterprises lacking a core team
The development of an enterprise depends entirely on the team. No matter how talented the boss is, nothing will be accomplished without the help of the team. Why Yadi, Emma, Xinri, Luyuan, Mavericks, and No.9 in the electric vehicle industry can develop is entirely because of their strong product, marketing, and management teams. Of course, this is also inseparable from the boss’s pattern!
Category 4: Enterprises that lack core products
The biggest problem with electric vehicles is the serious homogeneity of products. In the end, everyone can only rely on price wars to compete for territory. This is actually detrimental to enterprises, the market, and consumers. The final result is that the industry will disappear. Therefore, many far-sighted companies have begun to develop their own original models and technologies, which can sell products with higher added value and allow companies to develop sustainably. Companies that blindly rely on price wars will eventually be swallowed up by low prices.
Summary:
The next five years will be an important differentiation period for the industry. The more than 100 existing electric vehicle brands will disappear by another 70%, and eventually the top 10 and more than 20 small and medium-sized brands will remain. The entire electric vehicle industry has officially entered a stable development period, just like the current white home appliances industry. Guys, what do you think about this? Your messages are welcome!
