The changing times of the automobile consumer market are inextricably linked to the word "experience". Major car companies have increased the "experience weight" to give consumers enough space to think about the various connections between cars and life. The best among them not only create multi-dimensional experience activities, but also take consumers' worries into consideration. Just such a service perspective, means and results are worth a lot of money.
html In November, Renault Jiangling Yi launched the policy of "try before you buy, value-preserving repurchase", easily completing the three "best":
The most "careful"
In the "try before you buy" policy, consumers can make a down payment of 14,999 yuan to complete the rental reservation. During the trial period, daily payments start as low as 53.3 yuan. With only two certificates and one card (driver's license, ID card, bank card), the procedures can be completed online, and the car can be picked up in 10 days at the fastest.
Shortening the purchase process as much as possible and providing convenience to users may be something that all car companies will pay attention to. But don't worry, JMEV's sincerity lies in the "value-preserving repurchase" level: as the first "return if you are unhappy" option in the new energy industry, users can decide whether to keep the car based on actual usage.
The most cost-effective
Some users believe that the "try before you buy, value-preserving and repurchasing" policy is now in the economic downturn. The "value-preserving financial management" provided by JMEV only costs 20-25% in the first year, while the first-year price of similar trial products is basically around 40% of the full price. Calculated based on the unit price of 150,000 yuan/vehicle, it saves 30,000 yuan in the first year.
Most choices
After the first year expires, users can choose to renew the lease (in installments), buy out or return the car, covering the consumption patterns that consumers are accustomed to. It truly starts from the actual needs of users and allows more people to feel Yi's sincere service.
's interlocking yet exquisite marketing services build momentum for Renault Jianglingyi's further debut in the industry. However, for large consumer products such as new energy vehicle , concepts can buy popularity, but they cannot buy sustained attention. Continued attention will ultimately return to the product itself.
What is surprising is that the Renault Jianglingyi does not stretch the crotch at all: the Renault Jianglingyi body uses 44 pieces of hot-formed steel with a compressive strength of up to 1500MPa, and is designed to be lightweight through steel-aluminum composites , while ensuring safety while reducing body weight; the dual-motor configuration allows Renault Jianglingyi to have a 5.8S zero-to-zero acceleration, and the EZOOM-Pilot3.0 jointly created by the brand and the leading autonomous driving company maximizes driving comfort and convenience, so that everyone who chooses it can find the heartbeat frequency.
From the appearance, Renault Jianglingyi uses aerodynamic fluid lines, hidden door handles, unique wheels, etc. to create a high-end appearance, which is in line with the aesthetic habits of young people nowadays.
Many users who participated in the "try before you buy" program at the beginning of the event said that this car is worth savoring, especially at the end of the epidemic, which provides people with a stable travel life and a trustworthy sense of security.
The development of car companies is inseparable from technology and forward-looking marketing thinking. Renault Jianglingyi, which possesses both, has opened up a new path for experiential sales and also laid the foundation for building its own golden brand. The brand has recently launched a "100-City Store Exploration" test drive event (you can book a test drive by entering the JMEV mini-program and official APP of Jiangling New Energy. The event ends at the end of December). Not only can you experience the superior performance of Renault Jiangling Yi for free, but you can also receive year-end surprises by posting test drive posts. You can "experience" it before you "try before you buy". You might as well give it a try!
