How about Great Wall Motors ? Great Wall's hard-core off-road H5 and urban SUV H6 once made most Chinese people able to afford SUVs. Sales of the H6, in particular, skyrocketed. In recent years,
has developed high-end models such as Tank 300 and even 500. Although many technologies are reverse developed, Great Wall has its own technology and strength. However, why is the development of Great Wall not favored by everyone, especially compared to brands such as Geely ? What has Great Wall done wrong?
Perhaps it was the hot sales of H6 and other models that caused Great Wall to lose itself. Since then, it has been out of control and has continuously launched other models to improve its performance. New brands are springing up like mushrooms after a spring rain. Currently, Great Wall has five major brands: Haval, WEY, Euler, Tank and Great Wall Pickup. Can these major brands really stand alone? The constant updates of new brands, new models, and new names have dazzled consumers, and Great Wall directly deals with models that are not selling well. If consumers buy it, it will be out of print. Such irresponsible behavior has caused serious harm to consumers. We all want to support domestic production, but are today's consumers really rich and willful, and are they willing to gamble on the future by buying such a model?
If a single product cannot be thoroughly researched and blindly introduce new products, it will only overdraw the brand value and make consumers feel bored. A good car company can make profits while taking on social responsibilities. Every time a car is sold, it must be worthy of the corresponding customer. Great Wall's behavior has hurt its customers who support it with real money. If it continues like this, supporters will have to vote with their feet.
Today’s Tank 300/500 is excellent in appearance and interior, and the power configuration of 3.0T+V6 is even more generous. Everyone hopes that domestically produced cars will develop better and better, but they also hope that consumers can buy value-for-money models. Great Wall still has a long way to go. I hope it can listen to the opinions of consumers and produce better products step by step while possessing technology. Three feet of ice is not frozen in a day, and trying to make a comeback after the reputation has collapsed will be even more difficult. Nowadays, the competition among domestically produced cars is so fierce that only the car companies that can truly stand the test can break through.
