According to data from the China Passenger Car Association, the retail sales of domestic narrow passenger car market in November reached 1.648 million, with sedan accounting for 48.7% of the total sales, and the monthly sales reached 804,000. In addition, the subsidy for new energy vehicle is coming to an end, and the new energy vehicle market may usher in a hot sales wave. Although the overall sales are good, there will still be ranking disputes. So what is the specific situation? Let’s take a look.
From the sales ranking list, Hongguang MINI is at the top, with sales in September of 31,982 vehicles, and fell by 20.8% year-on-year compared with . I was still a little surprised to see this value. Although the emergence of QQ ice cream and Changan Lumin has seized some market share that originally belonged to Hongguang MINI, models that can compete with Hongguang MINI EV have not yet appeared, so there is another reason for the decline in sales. Judging from the models on sale, it will be found that internal competition is intensifying, causing Volkswagen to experience aesthetic fatigue.
second place is BYD Han , with 31,580 new cars sold last month, up 146% year-on-year. The reason why sales continue to rise is because the product strength is relatively "resistant to attack". According to the official introduction, Han DM-p focuses on performance, with acceleration of 100 kilometers in only 3.7 seconds, and NEDC pure electric battery life reaches 202km; Han DM-i has a comprehensive battery life of 1300km when it is full of fuel and full power, and the fuel consumption is as low as 4.2/100km.
third place is still from BYD . The Qin family's sales in a single month were 28,320 units, a year-on-year decline of 5.8%. This situation occurred in the BYD Qin family. On the one hand, the product line has been adjusted, and the production capacity of has not kept up; on the other hand, it is related to the price reduction and promotion of fuel cars, and the competition is becoming increasingly fierce.
4th, fifth and twelfth places are all from BYD, namely Dolphins, Seals and Destroyers 05, with sales in November of 26,029 units, 15,356 units and 6,032 units. Among them, although the sales of dolphins have nearly tripled, they seem to be unable to do so compared to their peak period. As "new members", Seals and Destroyer 05 have also won initial recognition from the market.
ranked sixth in Aion AION S, with sales of 15,323 vehicles last month, up 94.4% year-on-year. In recent months, Aian has achieved a monthly sales of over 25,000 vehicles, which is inseparable from the efforts of each product. AION S has won the favor of consumers with its intelligent configuration, young appearance and abundant power.
7th, tenth and thirteenth places are all from Changan , namely Changan Lumin, Deep Blue SL03 and Benben EV, with sales in November of 11,020, 6,344 and 5,451 units. Among them, Changan Lumin has a cute and round appearance, with a long range of up to 310km, which can meet the travel needs of Chinese people; Benben EV has dropped by 15.4% year-on-year. Although Benben EV is good in economy, comfort is still its pain point.
8th place is Tesla Model 3, with sales of 10,069 vehicles last month, up 16.9% year-on-year. As we all know, in order to increase production capacity, Tesla upgraded the Shanghai Super Factory, and coupled with price adjustments, sales may continue to rise.
is immediately followed by Fengshen E70, with sales in November of 8,312 units, up 78.1% year-on-year. Thanks to the effective control of the outbreak of the epidemic and the continuous improvement of supply chains in various places, Fengshen E70 sales have moved upward. The KleVER ranked tenth with a monthly sales of 8,100 units, up 50.8% year-on-year. The new KleVER has undergone some upgrades, such as the battery type changed from a ternary lithium battery to a lithium iron phosphate battery , increasing safety.
No. 14 is the BAIC EU series, with monthly sales of 5,183 units, up 212.8% year-on-year, making it the largest increase in the entire list. On the one hand, in order to cope with the problems caused by the decline in subsidies, BAIC New Energy provides subsidies to attract many consumers; on the other hand, the product itself has good competitiveness. The last place is Geometric A, with sales of 4,922 vehicles last month, up 137.5% year-on-year. In addition to its good product strength, it also takes into account soft power such as channel service upgrades and user thinking, so sales increase is also expected.
Car friends' observation: The new energy sedan market in 2023 may be more exciting
Look at BYD's monthly sales exceeding 200,000 vehicles, new car-making forces collectively attack, etc. Many brands want to get a share in the new energy field, so if they want to consolidate their market position, they also need to continuously launch new models, develop new technologies, etc. Now, the countdown to the "national subsidy" of new energy vehicles has entered. In addition to products and technology, car companies also need to work hard on marketing and price.
It is undeniable that because of the fierce competition, new energy vehicle has taken a big step in the automotive industry, and independent brands are expected to "overtake" with the new energy track. Finally, the new energy sedan market in 2023 may be more exciting, so we might as well wait and see.
