is tentatively set to start at 60,000 yuan. BYD Haiou is entering the low-price market. It will be launched as early as Q2 next year and will be launched
BYD is currently obviously the number one in new energy. The fierce sales have made new car companies dwarfed. They are unwilling to bring BYD on the list, otherwise their numbers will be ugly. BYD's current model layout is concentrated in the high-end camp. In addition to the ocean, warship and dynasty series, there is also the Tengshi brand that cooperates with Mercedes-Benz , and the newly established high-end off-road brand looking up to it. However, entry-level cars are not missing. At present, it has been confirmed that BYD's new car Haiou will officially enter the low-price market, competing with Wuling in the range of 60,000.
BYD Seagull has been exposed for a long time. The car belongs to the ocean series like dolphins. It is positioned as a young and fashionable, and its target is a young group. The car adopts a four-door and five-seater design, and its size is smaller than the 4.1-meter-long dolphin, which is similar to the new Wuling car Binguo. In terms of design, the car retains the classic hatchback shape of the conventional car. The front of the car adopts BYD's marine design language. The shark nose is very sexy, and a seagull wing is surrounded by a flying wing underneath. The light group is integrated with a water-light effect, which is very flexible. The roof adopts a fashionable two-color design.
new car has the classic blue paint of BYD Ocean series, which is very young and exquisite. The design on the side is simple and capable, and the tail is integrated with a multi-level design. Compared with Wuling's models, BYD's own high-end feel is still higher and can support this price. Although it is BYD, it is not without difficulty to support this price as an A00-level model. Therefore, smart technology must be introduced in the interior, floating screen with car system, and assisted driving technology. Such dual support is obviously more powerful.
From the perspective of configuration positioning, BYD and Wuling's new cars have the same ideas, but after all, the brand power is better, and models of similar prices are easier to succeed than Wuling. At the same time, in terms of power, the car is expected to continue the Dolphin's 70-kilowatt motor, with a torque of 180 Nm, which performs well. In terms of power, the car has two versions: sodium battery and lithium battery. The former has a slightly lower range of about 300 kilometers, with a starting range of 60,000, and the lithium battery version has a starting range of 400 kilometers, with a starting range of 80,000.
Overall, BYD Haiou’s biggest advantage is actually BYD’s brand power. In terms of design, the style explored by BYD Ocean Series is very high-end and in line with the aesthetic standards of young white-collar workers. As for product strength, as an entry-level car, it is obvious that any car company has this technical strength. Among such a car model, even BYD cannot distance itself from Wuling. At this time, brand strength is extremely critical. The car is expected to be launched as early as next year's Q2.
