Many people think that the reason why Lexus ES can be sold is mainly because of its excellent quality and good service in Lexus . In addition, the appearance of this car is also quite good. But in fact, Lexus ES can be sold with a price increase, mainly because this car adopts misalignment to compete with . It can be seen that Lexus ES and BMW 5 Series are both positioned as imported cars, but the starting price is less than 300,000 yuan, which is similar to the starting price of BMW 3 Series , which is positioned as a mid-sized sedan. For the group with a budget of 300,000 yuan, it is also a luxury car. Lexus ES is positioned as a higher level and has good product strength in all aspects. Naturally, it can successfully seize the market among the mid-sized sedans under BBA and become a luxury car with a popularity that is not inferior to BBA's mid-sized sedans.
In fact, in the luxury car market, there are many models that choose to compete misplacedly. For example, the XC90, a subsidiary of Volvo , although it is positioned with the Mercedes-Benz GLE, the current model has dropped by 130,000 to 638,900-781,900 yuan, making the actual starting price only over 500,000 yuan, which is much more affordable than the Mercedes-Benz GLE, which is close to 700,000 yuan, but it is comparable to the Mercedes-Benz GLC, which is priced at 406,300-476,800 yuan. You should know that Volvo XC90 is also an imported car, and its positioning is one level higher than the Mercedes-Benz GLC. Now it competes with Mercedes-Benz GLC in a "price for volume" way to compete with Mercedes-Benz GLC. Can it succeed?
In terms of appearance, the front of the Volvo XC90 is still very stable. The square grille outer contour is decorated with silver decorative strips, and the inner straight waterfall-style design of the center grille is concave. The logo is decorated with chrome-plated silver decorative strips, which looks quite exquisite. The daytime running light strips inside the headlights on both sides are in the style of Thor's hammer, and the recognition is not low after lighting up. The front bumper is equipped with a banner-style black lower grille, and the outer contour of the black small grille on both sides is decorated with semi-enclosed chrome decorative strips, which looks quite exquisite.
A lot of chrome-plated silver decorative strips are designed around the luggage racks on the side of the car body, around the windows, and below the doors. Combined with the dense 20-inch multi-spoke wheels, it looks quite textured. The taillights at the rear of the car are vertically designed, extending from both sides of the rear windshield to both sides of the tailgate in irregular design, and the recognition of driving at night is not low. The rear bumper surface creates a through-type design through reflector belts and silver decorative strips, which plays a role in widening the visual width of the rear of the car.
The center console in the car is very simple, and together with the inner door panels on both sides, the transmission control panels and other parts, the Nordic cold-band wood is used as the trim panels, which looks more advanced than the interior of the Mercedes-Benz GLC. The three-spoke multi-function steering wheel incorporates a lot of black shiny plates and silver decorative strips, which look more exquisite. The 9-inch LCD central control screen is embedded in front of the center console, and has an Android car system built-in, providing Gaode Navigation . Compared with the Mercedes-Benz GLC equipped with more than 10-inch central control screens, the technological atmosphere of the Volvo XC90 interior is not very strong.
size, Volvo XC90 has a measurement of 4953/1958/1778 (1766) mm and a wheelbase of 2984mm. You should know that the current Mercedes-Benz GLC has a measurement of 4764/1898/1642mm and a wheelbase of 2973mm. In comparison, you can find that the Volvo XC90 is one circle larger than the Mercedes-Benz GLC, and the space in the car is relatively abundant. Moreover, unlike the Mercedes-Benz GLC, which only provides a 5-seat layout, the Volvo XC90 also provides an additional 7-seat layout, which can meet the travel needs of families of 7 people, and the applicable groups are also wider.
As for power, the Volvo XC90 comes with a 2.0T engine + 8AT gearbox power combination, with a maximum power of 250 horsepower and 299 horsepower. In contrast, the Mercedes-Benz GLC is also equipped with a 2.0T engine, with a maximum power of 197 horsepower and 258 horsepower respectively. Through comparison, you can find that the performance advantages of the Volvo XC90 are not small. When loading 7 people, you don’t have to worry about power.
To sum up, we can find that compared with Mercedes-Benz GLC, the Volvo XC90 has a stronger appearance and a slightly advantage in the interior texture. It has great advantages in space, applicable groups, performance, etc. In addition, Volvo is well-known in safety and has a good reputation, which has a good endorsement for the car. Therefore, the Volvo XC90, which "for price to volume", has a high probability of successfully seizing the Mercedes-Benz GLC market. What do you think?
