Chery mobility scooters jointly named "Gucci", a genius marketing team,
micro electric mobility scooters field has become a must-fight place for independent brands. It seems that the profit of for a single car is relatively meager, but it cannot withstand the sales volume is exaggerated. For example, it is normal for Wuling Hongguang MINIEV to reach 40,000 to 50,000 units in a single month. Quantity changes are enough to cause qualitative changes, and the overall profit is also considerable. Chery Auto followed up very early, and Chery QQ ice cream almost completely copied Wuling car. But Chery is not enough, and recently there has been another wave of reverse operation. The new Chery Unbounded Pro is also a miniature electric scooter, but it does not take the cheap route. The starting guide price of this car is as high as 89,900 yuan. Currently, the high-end 95-horsepower beast version has a price of 112,900 yuan, which has almost violated the market of the main joint venture brand compact sedan. Intuitively speaking, the cost-effectiveness is not high. After all, the minimum configuration of Wuling Car started at 28,800 yuan. Even though the regular version is already relatively expensive, Chery is still launching a higher-end co-branded version.
Recently, Chery Unbounded Pro Gucci co-branded version was unveiled. This version combines a large number of luxury elements of Gucci Gucci. It seems that it will be priced a lot after it is launched. Referring to the current high-end pricing of 112,900 yuan, Gucci co-branded version is completely possible to exceed the 150,000 yuan mark. I have to admire Chery's current marketing team as a genius. I can understand the women's consumer psychology thoroughly. Why do I need to jointly name Gucci? This is because this Chery Unbounded Pro is aimed at the women's market, and women are often not too concerned about the performance configuration when buying a car, but are concerned about the appearance and interior design. Now, with the Gucci joint halo, it has a strong lethality. There are actually not many joint elements in the appearance of
. There are still tears in front of the car. The front of the car has a double door design, and there are relatively exquisite hidden door handles. The interior is like Wuling's small car, but the body size of the Chery Unbound Pro is slightly larger, with a total length of more than 3.4 meters and a wheelbase of 2160mm, which is slightly larger than the imported Japanese Kcar Alto and Beidou Star models, so the rear space is already relatively spacious.
The luxury elements of Gucci co-branded are reflected in the car, and Gucci Gucci is more eye-catching logo on the seat back and steering wheel. The center console is covered with a layer of high-end tactile fur fabric, and the inner side of the door panel and the seat soft cover are also significantly improved. In particular, the door lining even provides Gucci's classic embossed pattern. The luxury brought by this brand halo is very direct.
The power configuration of this car does exceed the level of most electric scooters. The minimum entry-level configuration is provided with a 75-horsepower single motor, while the high-end version is a 95-horsepower motor, and the entire series belongs to rear-wheel drive . The endurance is also unambiguous. The average miniature electric scooter is only more than 100 kilometers, but the shortest range of Chery Unbounded Pro is 301 kilometers and has a high-end 408 kilometers. It is not only suitable for daily commuting and picking up children when commuting to and from get off work, but also for occasional short-distance self-driving tours.
The question is coming, do you think this small car of Chery is expensive? Welcome to leave a message in the comment area and discuss with car fans! Take a second to follow and make good friends for life! Some pictures are from the Internet, and writing articles is not easy. I hope the viewers can connect with each click.
