"In the past half month, we have been in the top spot. We have to be asked at least 8 times a day, how are you doing there?"
The reality is actually nothing, it’s better to live or live, it’s better to try it. The friends in Shijiazhuang on the WeChat friend list were still making an appointment with me for a meeting and dinner after the epidemic was over. As for when the dinner was scheduled, everyone knows it.
Of course, the most thorough thing is that in just over 10 days, every spectator and participant on the Internet has discovered the fickleness of human nature. Shijiazhuang has experienced a lot of compliments and quickly experienced countless ridicule.
So, should it be mocked?
The answer is obviously no. A provincial capital city with a population of tens of millions is obviously a good start in its attempts to explore. So, does the thinking logic of the people who mock Shijiazhuang have some deviations from the normal logic of mankind for thousands of years?
Not to talk about the topic of Shijiazhuang, let’s talk about a similar logical case in the automotive industry. Huawei , which has just entered the field of car manufacturing, is currently happening, and new events that conflict with normal logic are also beginning to take place.
A column deformation, sales volume rises instead of falling, A column deformation in M7
collision test has been a taboo topic in the automotive industry in recent years and a topic of concern to consumers. Those fuel vehicles that have been famous for many years often face sad moments such as fluctuations in sales after encountering such incidents.
However, after the maintenance test in the world M7 this time, the development path was different from the previous path. One was about the performance of terminal sales, and the other was about the voice of public opinion.
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"As soon as the results of Zhongjian Academy were released, I was actually a little worried. After all, the first time (selling this kind of car), but I felt confident about about 3 days later, because the people who came to see the car have a strong sense of trust in Huawei. Most people who see this information online are still interested in cars." Yangtze River Delta is not greatly affected by the epidemic. An old friend from a 4S store in Hangzhou told me about his recent experience. In short, I was worried that sales would decline at the beginning, but the order volume was still the same in the end. Even because of the recent promotional activities of Tesla , there has been a slight increase.
At present, it is an important time node for Huawei to enter the automobile industry. On August 23 this year, the core theme of Ren Zhengfei's internal speech was "" Huawei's next program is to survive, marginal businesses must be closed and contracted, and the cold must be passed on to everyone. "This year is also the expiration node of the previous Huawei EMT resolution that "no car manufacturing for three years". So, whether Huawei's efforts in the automotive field over the years can be attributed to the closure or contraction of edge businesses, an upward report card is obviously crucial.
In short, Huawei's current involvement in the automotive field is at a relatively good level. The reason why it is relatively good is that among many cooperations, marginal car companies like Cialis have begun to enter the mainstream. But in addition, other ecological partners, either like Cialis, have never had new highlights in sales, or they are some new products that have just entered the market and need time to verify.
The current Cialis sales exceed 10,000 Taiwan's car company with the shortest delivery cycle and the fastest sales of 10,000 yuan per month has exceeded 10,000 yuan for three consecutive months. In October this year, 12018 vehicles were delivered, and increased by 4461.37% year-on-year.
After the performance of sales, let's take a look at the performance at the public opinion level. After the collision results of
After the collision results of
M7 M7, the 25% bias collision was reflected in the collapse of the front of the vehicle and the connection between the A-pillar and the roof was significantly deformed. Finally, in the two categories of "invasion of the upper part of the passenger compartment" and "vehicle structure", it received an A (good) evaluation. Several test products at the same price and the same level achieved a G (excellent) evaluation in related performance.The reason why A-pillar deforms can also obtain A (good) evaluation is that the health of the dummy in the car meets the standards.
A column deformation has always been an important reference for measuring the safety of a car, because it is the most direct carrier and the first buffer zone for energy to be transmitted backward after a forward collision. Its deformation almost means that once the speed during the collision test is exceeded, or the situation is more extreme, the stress structure of the entire vehicle is seriously doubtful. Moreover, the complex situation in actual accidents is far beyond collisions. The core problem of A-pillar deformation is that the door cannot be opened and people cannot escape, which may cause many other extension disasters in the future.
In the automotive development process over 130 years, the A-pillar deformation = unsafe, and this matter has not been done. However, on social media, there were other very contrasting remarks. First, engineers with Huawei smart car solutions certified spoke out on Weibo that the deformation of A-pillar does not mean poor safety. In addition, many media have extended related topics on the Internet. The main point is "The A-pillar of the M7 in Questioning World has been deformed, but the problem has nothing to do with Huawei." From the perspective of professional automotive media, both statements are obviously not valid. Regarding the topic of A-pillar deformation, as mentioned above, considering topics such as higher vehicle speeds, more complex actual collision scenarios, and escape of personnel in the car, this is not safe. The answer to whether the A-pillar deformation of the M7 in the World is related to Huawei is also obvious. Because, as early as 2021, Huawei built a small-scale automotive trial production line and developed vehicle-related products. The reason is that the existing partners' automotive electronic and electrical architecture capabilities are insufficient and cannot match Huawei's intelligence well. Since we have participated in the in-depth manufacturing topic, it is natural to understand whether we have experienced Huawei's related issues.
So, based on the existing results, the A-pillar deformation incident in front of us can basically be said to be a precedent for Chinese automobiles. In terms of sales and public opinion, the impact of car companies is almost the lowest in history. Should Huawei in the automotive industry be superstitious or obsessed with?
The current Huawei is a treasure in the automotive industry because of its ICT capabilities and is being competed for cooperation by many car companies.
Huawei's ability lies in the fact that it does have the ability to "turn decay into magic". For example, in its cooperation with Cialis, it successfully turned an unknown small factory into a leading company with a hit 300,000 yuan in a short period of time.
Huawei's ability is that more and more car companies are actually using it as the core selling point of their products. For example, Geometry's latest model, the core selling point of the cockpit is Hongmeng OS, and the core selling point of Avita is the CHN combination, and many car companies are still further carrying out intelligent combinations with Huawei, such as highlighting the promotion of having strong cooperation with Huawei in certain aspects.
In the situation where traditional cars transform into smart electric vehicles, Huawei can indeed help car companies achieve rapid transformation due to its strong technical strength, and provide performance above level, thereby achieving sales and transaction gains. For consumers, related automotive functions with Huawei technology are indeed more useful at some levels, such as the car machine is not weaker than Huawei mobile phone , etc. Then the above actually shows that Huawei in the automotive field can be fascinated by it.
However, if it rises to a state where it can be superstitious, it is obviously a bit too weird. Because Huawei's real realization in the automotive field is not as many people see on the surface.
First of all, let’s start with the technology it is best at. In terms of smart cockpits, Hongmeng OS's performance has been well-established because of years of mature accumulation of smartphone/tablet/wearing services. However, Huawei's performance is hard to say in terms of the long-awaited advancement of smart technology. Specifically, cooperation with car companies has not met expectations for a long time. For example, the city-level intelligent driving released at the 2021 Shanghai Auto Show has experienced many delays and was released not long ago.However, the so-called release is limited to small-scale non-user-level, and the usage scenarios can only be found in parts of a single city. Relatively speaking, the CNGP of Xiaopeng has been fully pushed in Guangzhou and other places, while the urban-level intelligent auxiliary technology solutions of enterprises such as Qingzhou Zhihang and Great Wall Motor Haomo Zhixing have been openly implemented. As one rises and the other falls, it is necessary to ask whether Huawei can have real or sustained advantages in this field.
Secondly, Huawei has another major feature - its outstanding sales system advantages, which will also face a huge question mark in the future. The sales of Inquiry M5 and Inquiry M7 have become popular quickly, not only because Huawei’s technical capabilities are excellent, but also because they entered Huawei’s smart ecological experience store, carrying Huawei’s halo and Huawei’s sales capabilities over the years.
However, more and more car companies will begin to "share" Huawei's resources in the next step. In late October, a news broke out in the automotive industry, that is, "Avita will enter Huawei's store", which will obviously be a good thing for Avita, but will also face new situations, that is, "When there are two different brands of models in Huawei stores at the same time, one with higher cost performance, stronger configuration functions, and better looks will affect the sales of the other." In the history of Ideal Auto, I have experienced such a situation. After the launch of Ideal L9, the orders/sales of Ideal ONE have plummeted. Consumers are more willing to increase their investment in Ideal L9 with better design and configuration than Ideal ONE with higher cost-effectiveness on the surface.
So, let’s take a look at the current situation:
Article M5, 5-seater mid-size SUV, length 4770mm, wheelbase 2880mm, guide price range of 259,800-331,800 yuan;
Article M7, 6-seater medium and large SUV, length 5020mm, wheelbase 2820mm, guide price range of 319,800-379,800 yuan;
Article 11, 4-seater/5-seater medium and large SUV, length 4880mm, wheelbase 2975mm, guide price range of 349,900-600,000 yuan, in addition to the limited edition models, the actual effective price range is 349,900-409,900 yuan.
On the surface, the three models have clear distinction. The world focuses on extended-range hybrids, while Avita focuses on pure electrics, and the overall price range is not much boundary. However, deeper, they all use Huawei's intelligent technology, and the repetition is not low in many aspects such as cockpit and intelligent driving. In terms of functionality, a 6-seater SUV is enough to make people with a budget of 400,000 yuan in hand to make a careful choice and who should choose. Whether Huawei's sales system and sales rhetoric can solve the problem of "targeted guidance of consumers" in purchasing is worth discussing. At the same time, one is Huawei's deep partner and the other is Huawei's investing in . How to weigh the rights and interests of the two is also a major challenge.
In the end, there is a next level of test, whether the direction of your own smart car integration service provider is large enough in the future. Judging from the current real cases, among the car companies that Huawei cooperates with, all of them showed a state in the early stages. Huawei makes money, car companies lose money, and whether the car companies can afford to lose money and withstand it is worth further consideration. Not long ago, Cialis released its third-quarter financial report, with quarterly revenue of 10.707 billion yuan, a year-on-year increase of 163.39%, but a loss of 947 million yuan in a single quarter and a net loss of 2.675 billion yuan in the first three quarters. During the transformation of car companies, a penny spent on technology and solutions is indispensable, so after conversion, Cialis loses 13,500 yuan for every day of selling a car.
Huawei executives have also recently stated that if Huawei does not build cars, it will lose money if it builds cars. For car companies, turning losses into profits requires scale and long-termism, while for Huawei, this risk is obviously much smaller, and it can cooperate with the industry. In the end, it will return to a traditional topic. When you encounter problems, should you protect the big or the small.
is written at the end:
In short, the current automobile market is very chaotic, and many original rules are no longer so applicable. An important decision of every giant may directly lead to a new round of changes in the automobile industry.Huawei in front of us is a case worthy of careful analysis. It has many resources needed by car companies, but even for giant-level companies, many of its judgments are not correct, such as relying too much on high-precision maps in autonomous driving, resulting in slow progress, etc.
Of course, as time continues, as Huawei's technology further breaks through, the cost further decreases, and there are still many subsequent variables.
