Independent brand cars and joint venture cars have been in a confrontation for many years. With the rapid development of domestic cars, they can now gain the love of many consumers in the domestic auto market. They have completely gotten rid of the dilemma of having no core technology more than ten years ago and having to rely on low prices to compete for the market. It is a good thing to see the national brand becoming stronger, but after the rise of domestic brands, it may not be completely happy for consumers.
I wonder if you have noticed that now you have a budget of 100,000 yuan. The selectivity in the domestic automobile market is much greater than ten years ago. Take the market situation in 2012 as an example. At that time, there were more hatchback models under joint venture car brands. Honda Fit, Volkswagen Polo, etc. are all very resistant to fighting models, and there are countless domestic brands of cars that can be bought for 100,000 yuan. Geely Emgrand, Haval H6, etc. Whether you want a sedan or an SUV, you can arrange it clearly for you.
Look at today's domestic auto market. Independent brands continue to improve vehicle quality. Most domestic brands have created high-end brands, and their product positioning is getting higher and higher. Although the in-car configurations are so dazzling that it is dazzling, all of this requires you to increase your budget. Furthermore, new energy vehicles are developing strongly, and new car-making forces have raised the price of car prices to a new level, and the level of 200,000 to 300,000 yuan is always deterred by the working class.
Previously, domestic brands have always paid more attention to the research and development of SUV models. The off-road models that started at 70,000 or 80,000 ten years ago have now been increased to 100,000 yuan. Car companies are pursuing huge profit margins, and of course they also give sincerity, and are quite generous in space and configuration. But for new consumers, it is even more difficult to spend 100,000 yuan to choose a good domestic SUV!
When major auto companies are striving for the best, their technology is constantly improving, and entry-level products are naturally gradually eliminated. This is considered to be the progress of the automobile industry. However, based on the income of most working-class people, even if they take out a budget of 100,000 yuan, it will take three years before. When the car price rises to more than 100,000 yuan, buying a car becomes far away. Domestic car brands open the market at low prices and gain market share, and it seems that the time to make profits is here!
Calm down and think about it, is the improvement of the automotive industry? For the entire industry, shouldn’t technology be stable, quality improvement, and car manufacturing cost be reduced? If the cost has been reduced, why will the price continue to rise?
