price reduction defeats faith, and the price is still good! To be cost-effective, it must be Volvo
The rapid development of the new energy vehicle industry has created a large number of new generations of car companies. The new domestic car-making forces rely on precise marketing to firmly grasp the demand points of the so-called high-end people. Buying cars from new forces seems to have become a belief, don’t buy them? Then you'll be out.
But cars are still a travel tool after all, and even the most high-end consumers must return to rationality. Not long ago, a new car-making force in a frontline car manufacturing industry suddenly dropped the price by more than 20,000 yuan, and even the models that were popularly recommended not long ago will be discontinued! The new car I just booked is still on the road, and it has been discontinued after getting it. No one will be happy about this.
The focus of this car's previous promotion was cost-effectiveness, claiming to buy more than 300,000 yuan to enjoy the higher-level configuration and enjoyment. I didn’t expect the “harvest” to come so quickly, and faith fans said they couldn’t stand it…
So, if you want to get a truly cost-effective car experience, you must first ensure that the product is worth the price, and then check whether the brand is strong enough. This is also the lesson learned by many consumers who have been cut from their actual experiences. After going around, many talents discovered that the Volvo S60, a traditional luxury brand, is the "king of the price-performance ratio" in the field of cost-effectiveness.
chat cost-effectiveness We first started from the configuration aspect. On a professional website, we selected the same Mercedes-Benz C-Class , BMW 3 Series , and Audi A4L models as the Volvo S60. For fairness and objectiveness, we selected the most high-profile models on sale. After comparison, we found that the body size and power performance of the Volvo S60 are at the mid-to-upstream level, and its real highlight is in its configuration.
is the most important security configuration first. Volvo S60 can be said to beat opponents of the same level. Whether it is active security configuration or passive security configuration, S60 has the highest standards at the same level.
At the same time, in terms of comfort configuration, we also noticed the details of the S60 and other models. For example, although everyone uses high-end leather seat materials, the leather of the other three cars is imitation leather or mixed-match materials, while the Volvo S60 uses more environmentally friendly materials, which can ensure that the whole vehicle's leather has no odor and no volatility, and even the safety level can reach the level of chewing for babies.
Of course, after all, the cost of high-quality materials is also more expensive, but this does not mean that the selling price must be more expensive. We get information from real user feedback. Currently, the price of Volvo S60 is very competitive, the manufacturer offers a large discount, and the landing price of mid-to-high-end models in some areas is around 300,000 yuan. Competitive models of the same level do not have such a big deal. Even the BMW 3 Series, which is facing a mid-term facelift, has only a discount of 10,000 or 20,000 yuan, not to mention the Mercedes-Benz C, which has just completed the replacement. In comparison with the transaction prices of models of the same level of more than 300,000 yuan, Volvo S60 is more affordable and has higher configuration, and its cost-effectiveness advantages are instantly highlighted.
In fact, when it comes to buying a car, different consumers really have different consumption concepts. But a car is a big item for a family after all, and it is absolutely true to compare and compare the stores. The brand momentum of a new force mentioned above is very strong, but the brand support is insufficient and the product system is immature, which leads to users being left behind when they buy a new car. This has also prompted many users to return to rationality, and Volvo's sales are very telling. The latest data shows that in August, Volvo sold 17,134 cars in mainland China, an increase of nearly 30% year-on-year. Even the Volvo XC60 sold 7,586 units, a year-on-year increase of 51%, and its performance was very strong. Behind the
data, it reflects that consumers' sense of trust in traditional luxury brands is increasing. So if you want to buy a car to meet most of the actual situations in life, you will definitely not be wrong to choose a mature and stable traditional luxury brand model, especially a model like the Volvo S60 that is safe and secure, has a full configuration, and has a perfect cost performance, which is worth your attention.
