If a car wants to sell well, quality is one aspect, and it also needs good marketing. For example, Volkswagen brands have very high sales in China and have many classic models, but some cars come from the same platform, but they are produced by different joint ventures in China, with different names, but the sales volume gap is very different. This is the charm of marketing.
What I want to talk about today is also a new car under Volkswagen. Due to its special positioning, the new car has not made a good reputation and average sales. It is Volkswagen Viagra. The new car is built on the MQB Evo architecture. Compared with the current model, the new car has not changed much. It has mainly upgraded the interior and improved the cost-effectiveness of the new car. Let’s take a look at the specific performance.
In terms of appearance, many of Volkswagen's new cars are nesting doll designs, and Viran is no exception. The new car's shape is not unusual. The front face is still a large-size trapezoidal grille, and the interior is decorated with horizontal trim. The headlight group is well integrated into the grille, with a strong sense of integration, and the big mouth below is also designed through. The style is similar to the grille, and the entire front face has a strong sense of layering. From the side, the waistline of the new car runs through the door handle, highlighting the slender body. This car is more than 5.3 meters long and looks relatively large. The door adopts an electric side-sliding design, making it more convenient for rear passengers to get on and off the car. The top-end model has added a "flagship" logo to highlight its high-end identity. The rear windows are made of privacy glass, the wheel hub at the bottom is designed in strip-spoke style, and the side shapes are both fashionable and atmospheric. There is no change in the taillights. The middle chrome-plated decorative strips are linked to the taillights, and there is also a through-type chrome-plated trim below. Like the front face, the tail feels very layered.
Interior part, the new model has made great changes to the interior. The center console has been redesigned, and the layout looks more distinctive. The square disc is a D-shaped design, which integrates many function buttons on it. The electronic gear handle is also the latest family design, with a simpler shape, and the central channel hollow design increases storage space. As an MPV model, the new car is more practical. The design has not changed much in other aspects, such as the central control suspended LCD screen, LCD instrument panel, etc., and the technology performance is still excellent. In order to improve the ride comfort of the new car, two aviation seats are arranged in the rear row, which can be ventilated, heated and massaged.
power, the new car is equipped with a 2.0T engine, with different training powers differently. There are two versions of 186 horsepower and 220 horsepower, with torques of 320 Nm and 350 Nm respectively, and are matched with a 7-speed DSG wet dual-clutch transmission. For this big car, the power is enough. If you don’t run high speeds frequently, low-power models are the first choice, which is more cost-effective for home use.
Overall, Volkswagen's MPV model has always performed well in China. In fact, the price of Viran new cars is not much higher than that of new cars of the same level in China. However, there are too few consumer personnel in this market. Many people prefer to buy domestic MPVs with a good quality and low price of about 100,000 yuan. It is expected that Viran sales will be difficult to break through the new high.
