In the past Highlander was a benchmark for product to meet user needs, but now there is a way of life called Highlander. In recent years, lifestyle marketing , as a highly respected marketing method at present, takes the lifestyle pursued by consumers, and uses the lifestyle pursued by consumers, so as to attract consumers by evolving products into a symbol of a certain life. Many car companies have been trying to try this marketing method, but they all have little effect, mainly because they cannot grasp the pain points of users. The new fourth-generation Highlander obviously grasps its essence. The "5+2+7" HIGH life it advocates: 5-day urban life, 2-day short-distance outings, and 7-day long-distance exploration, has been well received by consumers.
Think about it, is this your daily routine: every morning when you wake up, start going to work, continue to sleep after getting home from get off work, and then repeat after the weekend, and then repeat the whole process for the next week. Although this is the reality of life, many people yearn for a different life, a more exciting life. The "5+2+7" HIGH Life, pioneered by the new fourth-generation Highlander, advocates a vibrant, positive, high-quality, and upward attitude towards life, and explores a more exciting and diverse world with the new generation of elites, and jointly seeks freedom and beauty.
As the pioneer and leader of the big seven-seater SUV market, Highlander has gained the trust and choice of more than 1.2 million users in the 13 years since it entered the domestic market, and has become the best-selling hybrid big seven-seater SUV in China. Now, based on the hot sales of the original dual-engine hybrid, the new fourth-generation Highlander has added 380T turbocharged power to build a "dual-power" benchmark for dual-engine hybrid and turbocharged, further enriching users' usage scenarios and driving needs.
The new fourth-generation Highlander 380T was launched on August 10, with a total of 3 models launched, priced at RMB 314,800-344,800. In terms of appearance, the front face adopts a trapezoidal front air intake grille and is equipped with a diamond grid-shaped center grille design. The Toyota LOGO in the middle has also become a conventional black base style to indicate the identity of a pure fuel vehicle. The headlight group is narrow and long, and is equipped with high and low beam group and LED daytime running lights inside. In addition, the sloping back suspended roof, 20-inch high-gloss aluminum alloy wheels and other details all exudes the domineering and fashionable of a high-end SUV.
in terms of body size, its length, width and height are 4965/1930/1750 mm respectively, and the wheelbase reaches 2850 mm. The entire series is 2+3+2 7-seater model, and the performance of riding space and storage space is still worthy of praise. The larger body size makes the luxurious and comfortable second-row space more outstanding. At the same time, the seat slides are extended by 30mm, making the third row more convenient to ride, and the leg space is also greater. The longer and thicker third-row seat back also greatly improves comfort, so you won’t feel tired even if you ride for a long distance. In terms of storage space, Highlander has always fully utilized the interior space. The second and third rows of seats also support 4/6 division, and after being completely folded down, it has an integrated flat effect. When the two rows of seats are seated, the length of the luggage compartment has increased by 85mm to 1182mm and the volume reaches 568L. If you go out to camp, you can load more things. When you go to camp, you can also use the trunk as a bed to rest. When seating in three rows, the length of the luggage compartment has been increased by 50mm to 520mm and the volume is 215L. It can easily accommodate two 30-inch luggage compartments. There is no doubt about the loading capacity of one travel.
interior design also grasps the aesthetics of consumers. On the basis of the original black and beige interior, a brown interior color scheme has been added. At the same time, the steering wheel, dashboard, door panels, seats and other large areas are covered with delicate touch leather, reflecting a good sense of luxury. At the same time, it is equipped with a 12.3-inch color TFT full LCD instrument panel, a 12.3-inch color central control touch navigation display, HUD three-screen linkage intelligent display and streaming inner rearview mirror, bringing great practicality.
12.3-inch intelligent voice navigation system supports rich ecological service functions such as map navigation, online music, voice recognition, life services, mini programs, payment, etc. At the same time, the entire system is equipped with "Fengyun Yuexiang" smart internet service standard to realize remote control of the vehicle by mobile phones.In terms of entertainment and compatibility, it has been comprehensively upgraded, such as supporting the current three mainstream car-machine interconnection: HiCar, Carplay, and Carlife. It has upgraded 14 intelligent remote services such as remote air conditioning and vehicle inquiry, creating an interactive interface of "car-machine-phone" to make driving easier and happy.
In order to bring users more pleasant travel enjoyment, in addition to being equipped with BSM parallel blind spot monitoring system, RCTA reversing side rear blind spot warning system, PVM panoramic monitoring system, TPWS pressure monitoring system (with numerical display) and other convenient driving configurations, there are also luxurious and comfortable equipment such as nanoe™X (Nanoyi) negative ion generator, induction electric tailgate, rear door privacy glass, segmented panoramic sunroof, front glass snow removal function of high-end models, and JBL advanced surround sound system (with 11 speakers).
Not only that, the new GOA highly rigid body brings higher strength cockpit protection, and the entire series is equipped with 7 SRS air bags standard, which comprehensively improves the safety of the vehicle in many possible collisions. At the same time, it is also equipped with the latest generation of Toyota Safety Sense, which further comprehensively refines the usage scenarios, brings all-round advanced safety guarantees, and realizes quasi-L2 level autonomous driving.
The best thing about the new fourth-generation Highlander 380T is power. It uses a new imported TNGA 2.0T engine with a maximum power of 182kW and a peak torque of up to 380N·m. The fuel consumption of in the comprehensive working condition is only 8.7L/100km. The gearbox uses a Direct Shift-8AT gearbox, with a larger gear ratio range, direct power transmission and higher transmission efficiency. At the same time, in order to enable the new fourth-generation Highlander 380T to achieve "5+2+7" HIGH life, the entire series is equipped with Toyota's first DTV dynamic torque vector four-wheel drive system.
DTV dynamic vector four-wheel drive system is very powerful. It not only allows the front and rear wheels to achieve torque distribution of 100:0-50:50, but also allows the two rear wheels to be distributed from 0:100-100:0. The most intuitive benefit of this is that it is more stable at the start, more flexible in cornering, faster escape, and more fuel-efficient in high speed. At the same time, it also provides three four-wheel drive modes: NORMAL, MUD&SAND, and ROCK&DIRT. In the face of different driving scenarios, you can choose the corresponding four-wheel drive mode to maximize the performance of the DTV four-wheel drive system.
During the actual test drive, the combination of this powertrain and four-wheel drive system really left a deep impression on Uncle Che. In addition to driving in cities and highways, this test drive also has an experience of off-road venues. When driving in the city, whether it is accelerating in the starting stage or the middle stage, it can provide strong and continuous power output. Even if you overtake at high speed, you don’t need to step on the accelerator. The sufficient power reserve makes Uncle Che seem extremely calm when overtaking. Moreover, the upshift during the speed increase is also very smooth. When you step on the accelerator deeply, the surging power will continue to come after the transmission is downshifted continuously.
In the driving experience of off-road scenes, facing difficult terrain such as cross-axis , three-in-one hump, washboard road, shell crater, etc., the new fourth-generation Highlander 380T series is equipped with the DTV dynamic torque vector four-wheel drive system + 2.0T power, and the steering is quite accurate, and it is easy to drive, and it can be easily passed in all experiences. Under the premise of sufficient power, the new fourth-generation Highlander 380T also considers a lot of comfort. It will not make people feel uncomfortable when facing small and medium bumps and vibrations from the road. The chassis is very good when passing the speed bump. In terms of NVH, through the design of sound insulation glass , filling foaming materials, adding sound-absorbing cotton and other noise reduction upgrades, the new fourth-generation Highlander 380T has the best interior quietness in the same class.
Uncle Car Summary of the dual-engine + turbocharged "dual power" product spectrum built by the new fourth-generation Highlander fully meets consumers' diverse car use demands, and also keeps pace with the times, using product value to help users find more fun in urban commuting, short-distance outings and long-distance exploration.Ultra-low fuel consumption, wide wrap seats and rich car system, coupled with the comfortable and spacious "big 7-seat" and the latest generation of TSS smart travel safety, fully meets the needs of users for 5-day urban commuting + 2-day weekend travel for the whole family. The large trunk space and DTV dynamic vector four-wheel drive system further meet users' needs for "poetry and distance". It can be said that the new fourth-generation Highlander 380T brings users "not just cars", but also a kind of life attitude and lifestyle that is calm, unrestrained, forward and crosses the boundaries. If you are interested in this car, you might as well go and learn about it on site.
