March ( March ), which was launched in China in 2010, was once a classic national car of Nissan that could be seen everywhere in domestic streets. However, it has bid farewell to the domestic market after the launch of the 2015 model. Now it will also be sold in the Japanese market. Put an end to it and launch it into the market.
According to foreign media reports, Nissan has stopped manufacturing March models for the Japanese domestic market at the end of August and will sell them until the inventory is sold out. The March's 40-year glory will also go into history. The March currently sold in the Japanese market is produced in Thailand. In the future, Nissan will focus on investing in gasoline-electric hybrid vehicles and electric vehicles.
According to data from the Japan Automobile Dealers Association (JADA), March sold only 8,819 units in Japan last year, only one-tenth of Nissan's other small car Note, and also lagging behind Toyota 's Yaris and Aqua. and Honda's Fit.
Nissan has focused its sales of small cars on the Note car, and plans to equip all its models with its own gasoline-electric hybrid system to promote the electrification of its products.
Nissan will continue to sell March in some overseas markets under the name "Micra". Nissan plans to join forces with Renault in Europe to develop an electric successor to the Micra.
March was launched in October 1982. It has the advantages of being easy for everyone to use and outstanding fuel consumption performance, attracting many women and young consumers.
The second-generation March was launched in 1992 and won Car of the Year in both Japan and Europe. When Nissan released the fourth-generation March, in order to reduce costs, it moved the March manufacturing location for some markets from the Japanese factory to Thailand, which symbolized the move of the head of the Nissan-Renault alliance, Gaune, to move production in Japan overseas.
March is positioned as a "global strategic model" and is sold in 160 countries and regions. The starting price in Japan is less than 1 million yen, and the cumulative sales in Japan are about 2.6 million units. This achievement is definitely excellent among cars sold in Japan, but in the era of electrification, it still has to go into history.
