Unlock the diverse forms of pickup trucks and explore a better life in the future. On August 30, Changan Lantuo made its global debut. The new car adopts the design language of Shanhe aesthetics and is equipped with the new generation 2.0T powered pickup version of Blue Whale. It has a disruptive luxury technology cockpit and a leading smart system, exceeding user expectations in all aspects. The "Explorer Recruitment Plan" was launched simultaneously.
comes for exploration together with users in the new era. The name "Lan Tuo Zhe" has three meanings. The first level: represents the brand spirit of continuous development and courage to explore; the second level: symbolizes the breakthrough of the traditional pickup truck design and the development of different application scenarios, all fields, all scenarios, and all-round applicability; the third level: means the relationship with Users can jointly expand the breadth of their lives and enjoy the magnificent rivers and mountains.
Comprehensively develop smart cockpits and versatile cargo boxes to build a rich and diverse pickup truck ecosystem
Domestic pickup truck lifting policies continue to expand and benefit, new lifestyles such as outdoor camping continue to explode, and the popularity of pickup trucks is also increasing. Today, pickup trucks are no longer just a production tool, but carry people's yearning for a better life and continue to evolve into a carrier of life and leisure. Therefore, the use scenarios of pickup trucks have become more diversified.
Faced with the huge potential of the pickup truck market, Changan Automobile Vice President Peng Tao said: Changan Automobile continues to promote market expansion through category innovation, develops smart cockpits and versatile cargo boxes, and focuses on home and business use and outdoor leisure. category, achieving full field and full scene coverage. Relying on technological leadership to promote experience upgrades, it integrates core advantages in styling design, intelligent technology, power technology, and new energy fields to focus on creating a new experience suitable for pickup truck users.
(Peng Tao, Vice President of Changan Automobile)
is close to users and is user-centered. In the next two to three years, Changan Automobile will also launch a variety of pickup products based on new energy sources to form a complete and powerful product matrix, provide a low-carbon and comfortable travel experience, build a rich and diverse pickup ecosystem, and lead a fashionable and enjoyable lifestyle. .
Cars are built with users’ thinking in mind, creating the ultimate species with great ingenuity.
In order to better understand the real needs of users, at the press conference, the official also invited user representatives to the stage to share their pickup truck stories and experiences, and to jointly imagine new forms of pickup trucks in the future with users. When talking about their expectations for the new pickup truck, user representatives put forward the demand "I want it all": the new pickup truck should be strong in off-road use, have a good appearance design, have a comfortable driving experience, and take into account family travel, etc.
(First from left: User representative Cheng Jianhao; First from right: Visionary Japaul)
Faced with many requirements from users, the product speaker of the day, Chen Weijie, general manager of the Changan Pickup Brand Division and general manager of Changan Kaicheng, said confidently: "With new concepts and new technologies, we have given Changan Lanton an outstanding new image, new power to stand out from its peers, new enjoyment of luxury technology, and Intelligent and considerate new experience fully meets consumers' diversified car usage scenarios and car needs."
Shanhe Aesthetics joins hands with Blue Whale Power to become the ultimate choice for users to enjoy life.
serves as the "best partner" to accompany users to the stars and the sea. "The appearance of Changan Lantuo adopts the aesthetic design language of mountains and rivers, drawing creative inspiration from the magnificent mountains and rivers, and breaking through traditional designs with ingenious craftsmanship. It has gone through more than a thousand plan competitions, more than 20 1:1 model verifications, 15 user in-depth tests, and 6 The direction of the wheel design was adjusted, and it finally emerged in an almost perfect form.
(General Manager of Changan Pickup Brand Division, General Manager of Changan Kaicheng Chen Weijie)
Changan Lantuo Yunhai Glacier-style air intake grille adopts the form of glacier embellishment, with well-proportioned and array-arranged electroplated units, starting from the center. Extending in all directions, it gradually evolves and becomes larger, like penetrating a sea of clouds, the endless glaciers shine under the sunlight. The entire series uses Tianji Qiming LED headlights, which are as dazzling as the brightest morning star in the sky before dawn.Create a horizon-penetrating LED daytime running light. After lighting up, with the blessing of an ultra-wide width, it is like a horizon that runs through the sky and the earth. The visual experience is wider and highly recognizable. The waterfall-style waistline runs across to the rear of the car like an undulating mountain range, perfectly integrating the dynamic beauty with the tranquility of nature.
In addition to the stunning design of mountain and river aesthetics, the blessing of Blue Whale Power makes users even more passionate. Changan Lantuo is the "first Blue Whale pickup truck", equipped with the new generation 2.0T powered pickup version of Blue Whale. This engine has been developed with deep adaptability based on the diverse needs and different usage scenarios of pickup truck users, as well as the characteristics of pickup truck products and usage conditions. The engine adopts a longitudinal layout and is tailor-made for rear drive. At the same time, the torque performance is greatly improved, reaching 390 Nm at 1900 rpm; in daily driving, you can get surging power with a tap of the accelerator, and accelerate from the start one step faster. Not only is it powerful, but with the blessing of the "agile combustion system", Changan Lantuo's fuel consumption is about 7%-11.5% lower than that of competing products, making it more economical when running.
The tailor-made Blue Whale engine, combined with the double-wishbone independent front suspension and five-link independent rear suspension that are rare in pickup trucks, Changan Lantuo provides excellent steering performance and excellent dynamics while achieving sufficient load-bearing capacity. Driving performance brings users SUV-level driving experience and comfort.
Not only does it have an outstanding new image and a new power that is superior to its peers, Changan Lantuo will also bring users a light luxury experience that is far superior to its class with its disruptive luxury technology cockpit and leading leapfrog smart system, making people look forward to it even more. Subsequent unlocks will be released.
Five benefits for pet fans, the "Tanxiang Officer Recruitment Plan" will be launched across the entire network
html Starting from the evening of August 30, the "Tanxiang Officer Recruitment Plan" will be launched across the entire network. The first 100 users who place orders for the Changan Landblazer Blue Whale Power Edition through the New Generation Pickup Mini Program can obtain the "Five-fold Discovery Exclusive" with a deposit of RMB 9.9. Specifically:
Tanxiang’s privileges: Tanxiang officials can be invited first to participate in offline new car tasting sessions, and enjoy the right to pick up the first batch of vehicles;
Tanxiang’s pet fans: when placing an order, they can receive a surprise blindfold worth 200 yuan. One box;
Exclusive for Tanxiang: Obtain the exclusive certification badge of the "Changan Pickup Tanxiangguan" brand;
Tanxiang Renewal: Anyone who purchases an additional or exchanged Tanxiangguan can enjoy a 5,000 yuan car purchase subsidy;
Tanxiang smooth travel: Tanxiangguan can Enjoy the Blue Whale engine lifetime warranty (first owner only).
Looking at it from a global perspective, the penetration rate of pickup truck regional markets in North America, Australia and New Zealand can reach up to about 20%, while the penetration rate of pickup trucks in China is currently only 1.9%, indicating huge potential in scale. Therefore, taking advantage of the lifting of the ban on domestic pickup trucks and actively exploring overseas markets has almost become the only way for Chinese car brands to play pickup trucks. As the "first Blue Whale pickup truck", Changan Lantuo relies on Changan Automobile's global R&D layout in six countries and nine locations, with its rich national style mountain and river aesthetic design, and the Blue Whale power that has been praised by millions of users, with sufficient sincerity. With its strong strength and strength, it enters the market as a game-breaker and draws the global pickup truck layout with Chinese handwriting. The future is promising.
