Bai Shaoxia
In the past, auto repair shops were just like "car repair shops". The older generation of car owners would only go to repair their cars after they broke down, replace parts and then go back to the road. Treating headaches, headaches and feet is the most authentic form of business. Portrait. how so? The reason is that both car owners and maintenance personnel generally lack the awareness of "maintenance instead of repair", which not only results in poor driving experience, but also creates safety hazards.
With the number of motor vehicles in China exceeding 410 million in 2022, the situation has already undergone tremendous changes. At present, there are more than 300,000 commercial entities in the national automobile aftermarket, but many companies are not making money or even losing money. The reasons are nothing more than insufficient traffic, difficulty in selling fuel cards, insufficient mining, insufficient technology, incomplete network boxes, Development bottlenecks include difficulty in recruiting talents, difficulty in evaluating performance, and inaccurate data. Break the situation, where to start?
was born in 2016. In 6 years, it has covered 267 prefecture-level and above cities in 26 provinces, municipalities, and autonomous regions across the country, with more than 1,500 stores. It has maintained strong vitality during the global epidemic that still has lingering consequences in 2020. Baiyuan Jingyang, which ranks among the top 100 chain franchises in China's automotive aftermarket, has undoubtedly embarked on a path worth emulating. That is the first to propose a new industry paradigm of "predictive replacement" and "preventive maintenance", and with unremitting promotion, it is likely to become the "standard" maintenance service for car owners.
What are predictive replacement and preventive maintenance? That is to no longer rely on the experience of auto repair shop masters, but to use data as a basis to deepen maintenance around the 5 oils, 38 wearing parts and 7 systems that customers just need, and to remind car owners before "situations" occur. , providing car owners with a more excellent, smooth and safe maintenance and driving experience, and achieving the effect of "preventing disease".
For example, traditional car parts are bumpy in various road conditions, and there are signs of mechanical fatigue when they reach a certain mileage. In particular, there are major signs before the metal breaks or the car brake pads wear to seriously affect the function. These signs are difficult to spot unless you are skilled and discerning.
To this end, Baiyuan Jingyang teaches practical learning to shop owners through regular training, Baiyuan open classes, online learning, learning express, daily learning, and new media platforms such as Weibo, WeChat, Douyin etc. The content is neither false nor exaggerated, "open class-style live broadcast explanation" of difficult and complicated diseases of various types of automobiles. The store owner then disseminates to the car owners the knowledge of inspecting the vehicle to improve safety and driving experience, and disseminates it widely, so that the car owners can learn the knowledge and guide the car owners to carry out predictive replacement and preventive maintenance in the store, thus achieving a high degree of customer stickiness.
Scientific services such as predictive replacement and preventive maintenance cannot be copied by simple imitation. Today, when new energy vehicles and autonomous driving are more popular, car owners also have higher professional awareness and picky mentality. For this reason, the automotive aftermarket service requires more highly skilled talents, and ordinary auto repair stores need to work hard to improve their internal skills and improve their technology. Car owners must not let car owners feel that this is an "unscrupulous master and alarmist", which will cause customers to feel disgusted.
At the same time, achieving "predictive replacement" and "preventive maintenance" so that car owners can use new accessories as soon as possible also requires a strong business support system. Baiyuan Jingyang provides "four majors, two "Large Chain, Three Arms and Four Halls" is the framework, and comprehensive digital solutions from products, operations, technology, supervision, training to supply chain enable each store to have uniform and timely spare parts supply capabilities.
In summary, the advantages of Baiyuan Jingyang can be summarized as using the new generation of automobile fault prediction system to propose maintenance directions to car owners in a well-founded manner, and providing efficient and multi-level maintenance services to car owners through powerful business support solutions. Maintenance options. So how can we learn it as quickly as possible and discover greater value? The leader, Chongyangzi, is calling on heroes from all walks of life in the automotive aftermarket to come together to conduct industry consultations and find prescriptions to solve the disease so as to better serve the majority of car owners.
html From July 25th to 26th, Wuhan, China, held a conference with the theme of "Facing Change and Going Ahead" to share more than 20 years of management experience in automobile maintenance and store operations, and discuss swords with industry heroes to participate in this grand event!
