Let’s just say that with the continuous popularity and increasing number of new energy vehicles, many newly launched new fuel vehicles have adopted design highlights similar to the “new energy” appearance. The new Chery product Oumengda that I want to introduce to you today is one of them. After having product arrays such as Arrizo, Tiggo , etc., Chery Automobile launched its new product series - OMODA for the young market. The OMODA new car launched this time has a total of 7 models for consumption, with a price range of 9.29 10,000 yuan to 126,900 yuan.
For Chery Automobile, it was thought that it would be enough to make its own products well and develop Kunpeng Power in a down-to-earth manner. But seeing the influence of young people on the market, I think not only we consumers can see it, but also car brands such as Chery. Looking at the products launched before, Arrizo, Tiggo and other models are more stable than dynamic. Therefore, how to impress young consumers, Chery Automobile urgently needs a new series to enter the market and let young people see its changes. .
So Oumengda appeared. Chery let Oumengda use the brand's latest "Art in motion" design language. Not only the application of a large number of curves and shapes in the entire vehicle made the vehicle look fuller, but also in front of the body The grille shape on the face resembles that of a new energy model, which also gives this fuel vehicle a more "futuristic flavor".
In addition to the unique interior of Oumengda, Chery's latest "Lion 5.0 AI technology smart cockpit" is also equipped in the car. The 24.6-inch surround screen and rich entertainment functions should also make Oumengda win the favor of many consumers. favorite. In order to give young people who like music a more atmospheric feel, Oumengda's cars, like other Chery brand models, use SONY speakers, which together with 64-color ambient lights can also make the car more energetic. In addition, Oumengda's entire vehicle interior adopts European standard environmental protection technology and ecological design. With the help of C-PURE Chery Net Cube green cabin, the air in the vehicle can always be kept fresh.
Although the appearance resembles a new energy model, in terms of power, Oumengda initially used the power combination of Kunpeng Power 1.6TGDI+7DCT, with a maximum power of 145kW and a peak torque of 290N·m. At the same time, Oumengda also provides consumers with the Super sport "Super Track Mode", which not only allows users to grasp vehicle dynamic information in real time, but also provides young people with an immersive driving experience with the support of sound simulation. .
The new car can succeed not only through the blessing of its own product strength, but also through more crossovers between joint brands at this stage. At the same time as the new car was launched, Cherio Mengda also took advantage of the situation to launch the "co-building trend ecosystem" lock up". Joining hands with the Yuanverse girl Axi, jointly branding cross-border fashion brands, and jointly creating the Chinese name of Ou Mengda. The establishment of the OMODA metaverse community has opened up a new world of cross-dimensional fun for young people. In the community, users can freely create a shared community interconnection method, allowing users to become creators and participants of the Oumengda trend ecosystem. They can also become event planners and life designers, practice user co-creation in an all-round way, and lead the way. Create current trends.
After so many years of saying that Chery is the "engineer man in the car industry", this time Chery Automobile has finally made a lot of changes in a new car from the appearance to the interior to the marketing method. The launch of Oumengda is not only A brand-new product brought by Chery Automobile to young consumers must also be Chery Automobile's new exploration of popular lifestyles such as trends and co-creation.
