"strong horns" gathered at Zhuzhou , and Jiyou had a blast on the track. On July 3, the "2022 Geely Binrui COOL Track Carnival" opened at the Zhuzhou International Circuit. This is a "party" specially created for racing and modified car enthusiasts. Binrui COOL global spokesperson Jordan Chan , Geely Motorsport official driver, "Macau Grand Prix double champion" Zhang Zhiqiang, and hundreds of Geely friends and media people gathered at the scene to enjoy this star-studded and passionate track carnival.
At the carnival, Geely Auto user brand "We" officially established "Our Racing Club". In the future, "Our Racing Club" will not only become the exclusive home for racing and modified car enthusiasts, but will also rely on the "Super Geely League", the Geely professional event platform, to further lower the threshold of motor sports and allow "everyone to have the opportunity to participate in racing". The vision of "race track" will become a reality as soon as possible.
China has become the world's largest automobile market. As the national economy continues to rise, automobile consumption continues to grow, and users' attention to automobile sports and modification culture has increased year by year. Today's young consumers have more demands for cars. They not only want to look good and drive well, but also play differently. According to
data, Geely Automobile has a user base of more than 11 million, of which nearly 30% are sports enthusiasts, and more than half of Binrui COOL users are interested in racing sports and modification culture. They love racing, love modification, pursue individuality, and hope to find like-minded car friends to play cars with and communicate with each other. To this end, Geely Auto user brand "We" has established an exclusive interest club for these Geely friends who love racing and modified cars - Our Racing Club. "Our Racing Club" will explore more interesting and practical modification methods with Geely friends. At the same time, through the empowerment of Geely's professional event platform "Super Geely League", it will lower the threshold of motor sports and give ordinary racing enthusiasts opportunities Go to the track and even become a "quasi-professional driver".
On the stage, the stars were bright and the atmosphere was lively; beside the track, Binrui COOL was dazzling and became the focus of everyone's attention. As Geely's "new strength national coupe" specially created for young consumers, Binrui COOL is deeply loved by virtue of its cool and stylish appearance, "fast, fierce and economical" super power, as well as its rich and advanced intelligent safety configurations. It is loved by young users and received over 10,000 orders within one month of its launch.
In terms of styling, Geely Binrui COOL has the iconic wide-body and low-slung body posture, fastback fastback shape, large front spoiler, and real exhausts on both sides. The visual effect is very aggressive; in terms of power, its first Equipped with the Geely Jinqing 1.5TD high-efficiency power system, it accelerates from zero to zero in 7.1 seconds, has a starting response of only 0.2 seconds, and has a fuel consumption per 100 kilometers (WLTC) as low as 5.9L. The power level is leaps and bounds ahead; in terms of configuration, all models come standard with Bosch ESP9. 3 Body stability control system, Geely Galaxy OS system, electric anti-pinch sunroof, etc., bring a leapfrog consumer experience.
It is understood that this year's "Chaoji League" uses a unified specification racing car modified from the original production car of Binrui COOL. The racing car retains the original power system of Binrui COOL, and the body suspension, safety equipment, The brakes, wheels, heat dissipation, exhaust and other aspects have been modified and strengthened, which has been widely praised by participating drivers. The relevant person in charge of Geely Automobile said: "The development of a country's motor sports reflects the development level of the country's automobile industry to a certain extent. Binrui COOL, a young coupe, has innate modification genes and huge modifications. With potential, TA is naturally suitable for the track. At the same time, TA is currently the best carrier for Geely to promote motor sports and automobile culture. "
In the future, Geely will also insist on using race cars, professional events, user communities and other dimensions to promote the brand. Volkswagen provides accessible channels for car fun, making motor sports a more down-to-earth form of mass entertainment, and contributing to China's transformation from an "auto power" to an "auto power".
