Introduction: The off-road myth was shattered. When the market eliminated the Wrangler, it didn’t even say hello!
If you want to say which car stole the show in and during World War II, I think Jeep must be a product that cannot be avoided. As Jeep's most proud product, it can be called a "textbook" in the off-road world. The Wrangler definitely deserves this title!
To be honest, when it comes to brand advantages, Wrangler is the envy of others. I think no one would object if it is said to be the model with the most Jeep spirit! At the same time, compared with Mercedes-Benz G, Toyota Land Cruiser, Land Rover Defender and other million-level hardcore models, the Wrangler is the most cost-effective model!
But the fact is that Jeep has beaten the Wrangler's good card to a pulp! The off-road myth was shattered. When the market eliminated the Wrangler, it didn’t even say hello!
And the sales data of Wrangler is the best proof!
Let’s take a look at the sales data for the entire 12 months from April 2021 to April 2022! The cumulative sales of Jeep Wrangler this year were only a pitiful 5,714 units, which means that the average monthly sales of Wrangler is only 476 units!
Among them, the month with the highest single-month sales was in December last year, which was only about 800 units, and the worst single-month sales was in April this year, with single-month sales plummeting to a pitiful 161 units. It can be said to be very bleak, so where is the problem?
If we want to talk about competitors, in 2021, former competitors such as Mitsubishi Pajero Bobcat, Toyota Prado, Toyota Land Cruiser, Nissan Patrol have all stopped production and sales. It can be said that the entire joint venture off-road model only has one model, the Wrangler. In normal sales, then, why is the sales volume of Wrangler still not satisfactory?
I think that if the problem is not caused by its own factors, then it is the appearance factors. For example, the rise of the independent brand off-road vehicle has also eroded a lot of the market share that originally belonged to the Wrangler!
And the tank 300, which was born at the end of 2020, is like a big rhinoceros in estrus running rampant, breaking the original market of the joint venture! Changed the rules of the off-road world!
Tank 300 not only relies on its tough appearance, excellent off-road performance, luxurious interior and comfortable driving experience, but the most important thing is that at a price of 200,000, you can experience the performance of a joint venture of 500,000. How can such a Tank 300 not be used? People are so excited that it only took 30 days of sales to complete the three-year sales of the Wrangler, and the cumulative sales reached 250,000 units!
Secondly, there is this year’s hard-core star model, the Tank 500. If the Tank 300 is a rhinoceros, then the Tank 500 is an angry African elephant. It has made unprecedented changes, and its off-road performance, luxury and comfort are all comparable. A million-level luxury car has an average price of 400,000. I wonder how many people are willing to give up the Tank 500 and choose the Wrangler?
And some people say: If Jeep could make the Wrangler in China and even lower the price, there would probably be no problem with the Tank 300 now! This is true, but it is not so absolute!
But today's GAC FCA is no longer able to protect itself, and it is only a matter of time before it withdraws from the Chinese market. Therefore, even the domestic Wrangler cannot save the endangered Jeep brand!
After all, the Wrangler once served as a "textbook" in the off-road field, and it has indeed left a lot of memories for people, and its excellent off-road capabilities are even talked about! However, by now, Jeep should realize that the era of consumers paying for feelings has passed.Jeep once relied on its emotions and excellent off-road capabilities to gain a wave of loyal fans!
However, in the face of today's fierce market competition and the personalized car needs of today's young consumers, the "old" Wrangler seems to be unable to keep up with the pace. In addition to resting on its laurels, we can hardly see any improvements in the Jeep Wrangler. Progress, although the subsequent limited editions are all new and have nothing new at all! It may be a matter of time before Jeep Wrangler withdraws from the Chinese market!
The off-road myth was shattered. When the market eliminated the Wrangler, it didn’t even say hello! What do you think about this? Everyone is welcome to leave comments!
