We often compare the three brands of Mercedes-Benz , BMW , Audi , but as everyone knows, they are also constantly competing in private, and some of the competition methods are even very humorous.
today will sort out for you those anti-hate announcements without "gunpowder smoke".
Article 1, Audi and BMW.
This is a high-speed toll station. Judging from the video, there are four or five cars waiting to pay to pass. At this time, the two cars in front were Audi and BMW. After the man driving the Audi car paid the fee and left, it was the female owner of the BMW's turn.
The staff will tell the BMW owner that the gentleman in front has already paid for you, so you can just pass through. The female BMW owner was very surprised. He did not expect that the Audi owner, whom he had never met before, actually paid the highway toll for her. The BMW owner wanted to express his gratitude to the Audi owner in person, but after driving a few kilometers, he found that he could not catch up with the Audi owner.
The subtext of this advertisement is: I drive an Audi car more generously than you, and the car is much faster than you!
Article 2, Audi and BMW.
This advertisement is still about a man driving an Audi car. At this time, he met a small truck. The Audi owner took the initiative to stop the car and let the other person pass first. The small truck owner waved his hand to express his gratitude to the Audi owner.
Immediately afterwards, the Audi owner came to a roadside with puddles. There were two men sitting next to him waiting for the bus. The Audi owner reduced the speed and drove slowly over. Just after the Audi car passed by, another BMW car passed by in the same place, but the BMW owner did not slow down. After he passed, the water on the roadside directly splashed on the passers-by.
The subtext of this advertisement is: The person who drives my Audi car is not only more qualified than you, but also more caring than you!
Article 3, BMW and Mercedes-Benz.
This advertisement was shot very interestingly. The first picture that appears is Dieter Zetsche, the former CEO of Mercedes-Benz. The content is that he announced his retirement to numerous media on stage. Although it was the last day of his career, he still missed this place very much and even shook hands with his colleagues one by one.
After he handed over the work, he got into the company's Mercedes-Benz S-class sedan and prepared to go home. But even after getting in the car, he still couldn't help but look back at his company, showing his reluctance and looking a little sad.
After the driver sent Dieter home, he drove away in the Mercedes-Benz S-Class. Then the screen went black, and Dieter actually drove a BMW i8 out of his garage, with an extremely happy expression on his face.
After the advertisement was played, BMW officials not only forwarded the video, but also added a text: Mercedes-Benz will accompany you throughout your life. The meaning is very obvious: so what if you devote your life to Mercedes-Benz company ? In the end, it’s not just my BMW that will accompany you.
The official of Mercedes-Benz was not calm after seeing this advertisement. He retweeted BMW's content and added a line: BMW accompanies Mercedes-Benz for life. The meaning is: Although BMW can accompany you, Mercedes-Benz will still accompany you throughout your life.
The same sentence, if you change the way of describing it, the meaning will completely change. Some people say this is the most interesting advertisement, even more classic than the black-and-white advertisements of , keke, and Best. BMW paid a lot of money to hire someone to design an advertisement, but it ended up becoming Mercedes-Benz's "wedding dress."
I don’t know what everyone thinks about this?
