In April last year, Nissan launched its hardcore off-road blockbuster, Tuda. When this car was launched, it was known to bet on Prado, and the manufacturer also had full confidence in this. After all, in the joint venture hard-core off-road, it is indeed rare to see the medium-sized hard-core off-road that can bring the price to 170,000. Sufficient price advantage, and this is indeed very attractive to consumers.
But judging from the market performance over the past year, Tuda has not achieved the success it imagined. The monthly three-digit sales data can even be said to be quite a failure. Last month, Tuda launched 2020 new models, which have improved the configuration. Can it improve Tuda's sales performance? Lets come look.
The appearance of the new Tuda has not changed, it is still the same, the body contour is relatively square, and the body lines are full of strength. It is more in line with people's imagination of hard-core off-road, and when viewed from the side, there is still a little bit of the old little way.
The interior of Tuda is not too flattering, and it completely uses the design of Piccanavara, even without any movement. The new Tuda still hasn't improved on this, the design, workmanship, and materials are not excellent, and even very old and rough.
The biggest change of the new Tuda is the improvement of the configuration. The new models are equipped with a tire pressure monitoring system, and the safety is relatively upgraded. In addition, the three high-end models have also added an intelligent voice recognition control system, which can voice navigation, telephone, etc., and also added the Internet of Vehicles function. Compared with the old models, the entertainment is greatly improved, and the screen size has also become Even bigger, it still caters to the current consumers' pursuit of smart technology configuration.
The power system of the new Tuda still uses a combination of 2.5L naturally aspirated engine and 6MT or 7AT transmission, with a maximum power of 193 horsepower and a peak torque of 245 Nm, which can cope with Tuda. It is still enough, and the whole system is upgraded to National VI. As a hardcore off-road model, Tuda undoubtedly uses a non-load-bearing body structure with a beam. The two high-end models are equipped with a four-wheel drive system and a rear axle differential, which have a certain off-road strength.
Generally speaking, the changes of the new Tuda are not very big, but some of the configurations have been improved, but the shortcomings that it makes the most complaints about remain unchanged. For example, the old-fashioned interior, the rear drum brake configuration of the whole series, and as a hard-core off-road model, only two models of the whole series are equipped with four-wheel drive system, and more importantly, the additional models The price has risen by 2500 yuan, and the current price range reaches 169,800 to 248,300 yuan. In fact, the price increase is enough to shut out many people. So if you ask, will the sales of the new Tuda be good? I think the answer should be no.