Text: Pan Zichun
[Understanding Chedi Original 2021 Shanghai Auto Show] As we all know, Rolls Royce phantom is keen to launch a variety of special edition models. It seems that in order to highlight the unique identity and taste of each owner, Rolls-Royce will also redesign each version according to different sources of inspiration.
On April 16th, Rolls-Royce Phantom "Tianpu" Collector's Edition completed its first show in China, and will compete with Gustco Custom Edition, Black Badge Cullinan and The Phantom of Black Badge will jointly appear at the 2021 Shanghai International Auto Show.
Prior to this, the "Tianpu" Collector's Edition has been simultaneously launched globally. Some dealers reported that the retail price of the new car starts at 13.45 million yuan, and the intention to buy the car is 50,000 yuan. In this regard, the official did not give a positive answer. However, it can be confirmed that the global limited edition of "Tianpo" Collector's Edition of 20 sets has been sold out.
Features of the new car:
In the current product sequence, the Phantom "Tianpo" Collector's Edition is called the "New Pinnacle of Rolls-Royce". The design of this model is inspired by timeless time, mysterious astronomy and the vast sky.
From the outside, the Phantom "Tianpo" Collector's Edition body uses Rolls-Royce's new Bespoke advanced custom paint "Kairos Blue" with blue paint. Mica flakes, with black exterior details, create a starry night shining effect.
In the engine compartment, you can still see the logo of the "Goddess of Celebration". It is the 110th anniversary of the birth of the "Happy Goddess",Users can customize the engraved text on its base.
Whole vehicle The lamp group uses ring lights, and the effective illumination distance at night can reach 600 meters. And abandoning the traditional single-piece frame, instead of using aluminum material design in the whole car, with the laser headlights used for the first time in the car, so that the classic version of the model has a sense of technology in the luxurious appearance.
It is reported that the new aluminum body structure has increased the rigidity of the new generation Phantom by 30%. After further optimization, its sound insulation can be reduced by 10% compared to the previous generation model at 100 kilometers per hour. .
Into the car, the Collector's Edition models are newly built pulse starry sky roof (Pulsar Headliner) , the ceiling combines the lighting fiber and the exquisite Bespoke haute couture "embroidery" into one. The plate is painted in the center of the Bespoke high-end custom star dome.
In this generation of Rolls-Royce Phantom, the technology configuration has also been emphatically considered. The new car uses a 12.3-inch full LCD instrument to replace the previous traditional mechanical instrument panel. The dial is decorated with a physical frame, and a more modern central control human-computer interaction system is added. The screen of the system can be stowed when not in use.
In addition, the new car is also equipped with a "magic carpet" air spring, which can automatically scan the road conditions ahead to adjust the softness and hardness, as well as a three-spoke steering wheel and so on.
Collector’s Edition models have added the latest design elements of the "Arts and Crafts Collection" gallery, equipped with 100 independent lamp posts,It is milled from a whole piece of aluminum billet, and is black anodized and polished by hand.
In the nameplate inlaid in the glove box of the Phantom "Tianpo" Collector's Edition, there is an introduction to the gallery and Einstein's famous saying: "The difference between the past, the present and the future is just an inherent illusion."
The pattern on the inside of the door is sparkling and rotating stars. Hundreds of light-permeable holes in the contrasting leather form a spinning star pattern.
It is worth mentioning that, in the Phantom'Tianpo' Collection Edition, in order to create an unconstrained space inside the car, there is no clock and watch, which subverts the traditional luxury car's design of placing a physical clock in the central control position.
The "champagne cabinet" in the car also incorporates the unique elements of the collector's edition: the surface is a hand-painted pulsar pattern, and the inner function is all available, including chilled champagne and caviar insulation A jug, four handmade crystal champagne glasses, and even a mother-of-pearl spoon for caviar. The subtle arrangement reminds people of the V12 engine.
In terms of power, the new uses a classic V12 engine with four-wheel drive. Under NEDC operating conditions, the combined fuel consumption of the Mirage is 14.5-14.4 liters per hundred kilometers, and the Phantom long-wheelbase version is 14.5 liters per hundred kilometers. As a top luxury business car, still focuses on passenger comfort.
New car background:
Rolls-Royce Motor Cars CEO Toston Muller Utevers said: “The Phantom is the flagship of Rolls-Royce, so it is The creation of a collector's edition model is of great importance to both the customer and Rolls-Royce itself.
This collection is inspired by time, and the vehicle design also exudes a philosophical charm, which seems to be intended to explore the natural fusion between the passage of time and stillness. This design concept has been divorced from the value of a car itself, and what Rolls-Royce wants to create is this kind of high-level customization enjoyment that resonates with target customers.
Market analysis/competitors:
Whether it is product design or price positioning, Rolls-Royce has always been regarded as the "ceiling" of the automotive industry.
Especially the 2021 Rolls-Royce Phantom, thanks to 's top-level shock-absorbing chassis, cast aluminum parts and high-grade sound-absorbing materials, it has become the quietest car in the world.
Considering that the Rolls-Royce Phantom "Sky Soul" collection is limited to 20 units worldwide, " will be sold out when it is released" . Obviously, this model is in the range of the top luxury sedan, and it is difficult to find a competitor.
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