Text: Understand the original car emperor Li Dezhe
[Understand the car emperor original industry] On April 1, SAIC-GM Cadillac announced the sales data for the first quarter of this year. Data show that the Cadillac brand sold 58,200 vehicles in the Chinese market in the first quarter of this year, a year-on-year increase of 128.6%. Among them, sales in March reached 22,500 vehicles, a year-on-year increase of 294%.
From the perspective of specific models, the Cadillac sedan camp sold 8,789 vehicles in March, an increase of 386.4% year-on-year. CT5 sales in March reached 5,251, a year-on-year increase of 478.9%, and sales of mid-to-high-end models accounted for more than 80%. The cumulative sales of CT4 in the past year since its launch has reached 21,141 units.
SUV model camp, sales in March totaled 13,712 units, a year-on-year increase of 252.2%. XT6 sales reached 3658 in March, of which 6-seat models accounted for 62% of sales. XT4 sales reached 5,164 units in March.
From the sales data, although the Cadillac brand has been deeply cultivated in the country for many years, and already has a relatively complete product matrix , it is compared with other luxury brands in terms of technological configuration and luxury. There is still something lacking. Like the XT5 model that has not been changed for many years, it has fallen behind the same level of products on the market.
The good news is that Cadillac's electric cars are about to enter the domestic market. It is understood that the Cadillac LYRIQ concept car will be officially unveiled during the 2021 Shanghai Auto Show, which opens on April 19. The new car is based on the third-generation global electric vehicle platform of General Motors. Not only does it adopt a brand-new naming system, but Cadillac also brings a brand-new design language to it. Its arrival may inject more vitality into the Cadillac brand.
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