[MFC recommended] Domestic car companies' sales target for 2021 released

With the steady recovery of the national economy, the recovery of auto consumption demand will accelerate in 2021. In addition, the overall potential of China's auto market is still huge. In 2021, it will achieve recovery and positive growth. For this reason, many auto companies are relatively aggressive in setting annual sales targets.

FAW Group: sales target for 2021 is 4 million units

Data show that the cumulative sales of FAW Group in 2020 will be 3.706 million units, a year-on-year increase of 7.1%. In 2021, the FAW Group has set its annual target of 4 million vehicles, a year-on-year increase of 7.9% compared with 2020 sales.

In terms of independent brands, the Hongqi brand will hit the sales target of 400,000 vehicles, doubling the 196,000 in 2020. If this goal is achieved, Hongqi is expected to surpass second-tier luxury brands such as Cadillac and Lexus. According to FAW Group's announcement, the Hongqi brand sold 32,500 vehicles in January, a year-on-year increase of 158%. Compared with the Hongqi brand, Bestune's sales performance in 2020 is not good, with annual sales falling 31.78% year-on-year to 80,692 vehicles. It is understood that the new development strategy of the Bestune brand will be officially released in the second quarter of this year. It will launch at least two new cars such as T55 (parameters | pictures) and E05 to further provide new growth points for its sales.

Geely Automobile: 2021 sales target of 1.53 million units

Geely’s cumulative sales volume in 2020 will be 1,320,217, completing the adjusted sales target of 1.32 million vehicles, a year-on-year decrease of 3% compared to 2019. Based on the impact of the 2020 epidemic, Geely Automobile has set its sales target for 2021 at 1.53 million vehicles, a year-on-year growth of 16% in 2020 sales.

Xingrui will become a blockbuster model of Geely Automobile. Since its launch in November last year, the cumulative sales volume has been 33,254, and the sales volume has exceeded 10,000 for two consecutive months. If the sales can continue to exceed 10,000, the Xingrui model is still very promising. In addition, Geely plans to unveil its second SUV model built on the CMA platform within this year. The model code is KX11. The design elements and powertrain are similar to the Xingrui model.If the price is reasonable, it is not difficult to become a hot model.

data shows that in January 2021, Geely’s sales volume was 156,326 units, an increase of 40% year-on-year, and 10.22% of the annual target was achieved.

Dongfeng Group: Sales target for 2021 is 3.292 million

Data show that Dongfeng Group, which is at the epicenter of the epidemic, still achieved 2.868 million sales in 2020, a year-on-year decline of 2.17%. Based on the continuous recovery of the domestic automobile market, Dongfeng Group has set its sales target for 2021 at 3.292 million vehicles, an increase of 14.8% compared to 2020 sales. Among them, the passenger vehicle sales target is set at 2.669 million units, an increase of 15.4% compared to 2020 sales.

Dongfeng Group has many independent brands and joint venture brands, but the main ones that can maintain the overall level are Dongfeng Honda and Dongfeng Nissan. It is understood that Dongfeng Honda will launch a CR-V plug-in hybrid version and a new generation of Civic during the year, and Dongfeng Nissan will launch a new generation of X-Jun. The new pure electric Ariya and other models, these models are the main models under various brands, after the update is expected to drive sales growth.

In terms of self-owned brands, Dongfeng Fengshen, Dongfeng Fengshen and Dongfeng Fengxing performed moderately in sales, but there were also new models launched during the year, such as Yixuan MAX and X37b. As for Shenlong Motors, the new 3008 and 4008 will be launched during the year, and a new brand identity is expected.

In addition, Dongfeng Group launched the high-end brand "Lantu Automobile" in 2020, and the first model FREE will be delivered in the third quarter of this year. The second mass-produced model project is code-named "H56", focusing on the MPV market and will be put into production in 2022. The Lantu "H53", which is positioned as a flagship sedan, is expected to be launched in 2023.

GAC Group: Achieve 2.25 million sales in 2021

GAC Group’s joint venture brands, GAC Honda and GAC Toyota, performed relatively strongly. In 2020, GAC Honda’s cumulative sales increased by 2.65% year-on-year to 805,800 vehicles, while GAC Toyota’s sales increased by 12.17% year-on-year to 765,000 vehicles.Become the only brand under the GAC Group to achieve growth.

It is understood that during the year, Guangqi Honda will launch the "Civic" sister model, Haoying PHEV, mid-term facelift Accord, a new generation of Binzhi, and the first pure electric EA6. The new Odyssey is also expected to be launched this year. GAC Toyota will launch the 1.5L three-cylinder Ralink (already launched), the all-new compact car Ling Shang, the Veranda PHEV, and the "Highlander" sister models.

In terms of its own brands, GAC Trumpchi will launch the EMPOW55, the first sedan with GPMA architecture, the new generation Trumpchi GS8, the new GS4 and the new M6. As for GAC Mitsubishi and GAC Fick, the cumulative sales decline in 2020 has exceeded 40%, and there is no specific product plan for exposure in 2021.

In addition to the above car companies, JAC, SAIC Maxus and other car companies also announced their annual targets. Judging from the sales targets announced by major car companies, we are still very confident about the market performance this year. If the overall market maintains stable development during the year, car companies are still very likely to achieve their goals.

Source: Internet, invasion and deletion!

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