On January 1, the 2023 "First Ray of Sunshine" mass photography event with the theme of "Beautiful Life on the Silk Road" was held grandly in the vast land of Shaanxi Province, Gansu Province, Qinghai Province, Ningxia Hui Autonomous Region, Xinjiang Uygur Autonomous Region and X

On January 1, the 2023 "First Ray of Sunshine" mass shooting event with the theme of " Silk Road·Beautiful Life" was held in Shaanxi Province, Gansu Province, Qinghai Province, Ningxia Hui Autonomous Region, Xinjiang Uygur Autonomous Region and Xinjiang Production and Construction Corps was held grandly on the vast land. Nearly 10,000 photographers, media people, cultural tourism practitioners and photography enthusiasts from all walks of life participated in shooting activities in different areas. They jointly used the beautiful scenery and wonderful life scenes displayed on the first day of the New Year to spread the beauty of the Silk Road and invite people across the country to travel to the magical Northwest in 2023.

Title of work: Shuguang Photographer: Zhang Tianzhu Location: Shaanxi Emperor Qin Shihuang’s Mausoleum Museum

2023 The “First Ray of Sunshine” mass photography event is hosted by China’s Northwest Tourism Cooperation Zone, and is jointly supported by the Culture and Tourism Departments of northwest provinces and autonomous regions and the XPCC Culture, Sports, Radio, Television and Tourism Bureau. According to the Secretariat of the Northwest Tourism Cooperation Zone, the COVID-19 epidemic for three consecutive years has caused heavy damage to the regional cultural tourism market. After the country adjusts its prevention and control policies, accelerating the return of tourism and market recovery has become the current top priority for the development of regional cultural tourism. In order to jointly promote the resumption of work, production, market and business, all provinces, regions and corps jointly organized this New Year's "First Ray of Sunshine" mass photography event through consensus, hoping that through the 3.1 million square kilometers of the region's new atmosphere, new style and beautiful life scene pictures captured by thousands of people and simultaneously transmitted , the cultural tourism charm of the magical Northwest will be displayed and promoted, and the orderly recovery of the regional cultural tourism market will be accelerated.

Title of work: Pagoda Mountain Welcome the New Year Photographer: Shajuan Photography location: Pagoda Mountain, Yan'an, Shaanxi

In order to do a rigorous and orderly job in this northwest linkage-style new year For the "First Ray of Sunshine" mass photography event in 2017, all provinces, autonomous regions, and corps culture and tourism departments and bureaus have made elaborate arrangements and implemented joint publicity and online interaction, requiring all localities to actively organize photography activities and strive to expand the communication effect; the provincial and autonomous tourism photography associations actively mobilized members of the photography associations to participate in photography activities in different regions, and many cities have A special notice was also issued, requiring cultural and tourism units to participate extensively and do a good job in photography cooperation; in order to enrich the creative shooting of theme works, the organizer also coordinated with various provinces, regions and places to set up red tourism photography centers in Yan'an, Jiayuguan in Gansu, Liupanshan in Ningxia, Yushu in Qinghai, and Coco in Xinjiang Tuohai, the Ninth Division of the Corps, Shaanxi Suide, Shiquan, Heyang and other places have set up the Great Wall, Long March , Sanjiangyuan, Altai Mountain, border scenery, Yellow River culture, Hanjiang customs, intangible cultural heritage and other themed photography locations. In order to meet the shooting needs, various places have arranged relevant activities, forming a super-large beautiful photo shooting and real-life live broadcast effect of the whole northwest region linkage, interaction of thousands of people, cameras, mobile phones, drones and other shooting equipment to focus on "Silk Road·Beautiful Life".

Title of the work: Stand proudly Photographer: Wang Jiangbo Photography location: Gansu Jiuquan Satellite Launch Center Manned Launch Site html January 1, 6:00-12:00, from the starting point of the Silk Road to various places along the way, from Qinling From north to south to the foot of the Tianshan Mountains, from the foothills of the Helan Mountains to the foothills of the Qilian and Kunlun Mountains, from the Yangtze River , the Yellow River, the Lancang River to the source of the Lancang River in the northwest region, in urban and rural areas, and inside and outside scenic spots, photographers, cultural travelers, media and mass photography enthusiasts are active everywhere taking photos of the "first ray of sunshine". In order to catch up with the "first rays of sunshine" in different regions, many photographers braved the severe cold and went to the photography spots they had inspected in the early morning to set up "long guns and short cannons" and wait to shoot the sunrise. In order to allow the domestic and overseas tourism markets to have a more realistic understanding of the northwest, the organizers have specially arranged picture live broadcasters in places such as the Qin Shi Huang Emperor’s Mausoleum Museum, a world cultural heritage site, the Jiuquan Satellite Launch Center, the Yushu Tibetan Autonomous Prefecture, and the source of the Jialing River in the hinterland of the Qinling Mountains. Famous local or professional photographers will be responsible for shooting and transmitting real-life pictures, and the event communication center will be responsible for interacting with the public.

Title of work: Sunrise on Laji Mountain Photographer: Li Jiqing Photography location: Laji Mountain, Guide County, Hainan Prefecture, Qinghai Province

According to incomplete statistics, there were about 1,000 photographers and photographers that day Members of photography associations at all levels, nearly 10,000 cultural and tourism practitioners, media workers and photography enthusiasts from all walks of life participated in the "First Ray of Sunshine" photo shooting and local New Year greeting activities in different regions of the northwest. Teachers and students from 18 colleges affiliated to Qinghai University for Nationalities also enthusiastically participated in the shooting activities.

　 Title of work: Liupanshan Welcome 2023 Photographer: Lu Xuezhou Photography location: Ningxia Liupanshan Red Army Long March Tourist Area

According to reports, this 2023 "First Ray of Sunshine" mass shooting event with the theme of "Silk Road·Beautiful Life" is another large-scale joint promotion event featuring the live broadcast of New Year's live pictures implemented by the five northwest provinces and regions and the Cultural Tourism Department of the Corps, following the 2021 "Live Northwest" 12-hour large-scale video live broadcast in China. It is also the country's largest regional photography and joint action to help the cultural tourism industry resume work and production. The official websites and official accounts of the cultural and tourism departments and bureaus of the northwest provinces, autonomous regions, and corps, new media in key cities, and more than 100 media units participated in the communication interaction. Later, the organizer will also jointly review and promote the participating works to maximize their communication value and contribute to the promotion of the Silk Road and the magical northwest.

Title of work: Beautiful Day Photographer: Hu Xiaoling Photography location: Xinjiang Urumqi County Shuixigou

Title of work: The first light of 2023 Photographer: Yan An Photography location: 165th Regiment of the Ninth Division of the Xinjiang Corps

(Secretariat of the Northwest Tourism Cooperation Zone)