The company wants to shoot promotional videos or a batch of short videos and decides to appoint you to be responsible for this matter. Are you confused? Are you inexperienced? Don’t worry, you will be able to watch it after watching it!!
ㅤ
If you are not experienced, you will definitely think that the reasonable shooting arrangement of the promotional video should be as follows:
ㅤ
1. Find a video production company. Collect the supplier's resources through various resource channels and platforms
ㅤ
2, and then ask what the quotation is
ㅤ
3, find each of them to write a plan to compare and read
ㅤ
4. . . . .
ㅤ
I can only say that this process is very wrong!!!!!!
ㅤ
Please see it clearly! The correct way to open it should be like this:
✅1. First communicate carefully with the leader first and ask the company what the general direction of shooting promotional videos is--Don't guess the leader's thoughts, it will most likely be wrong~
ㅤ
✅2. Collect the opinions of specific needs departments, and then summarize them together-you will understand what the real internal needs are~
ㅤ
✅3. Root According to the summary opinions, go to the video platform (recommended B station, video number, Tencent Youku, Douyin Xiaohongshu) to find the benchmark cases that they think match~
ㅤ
✅4. If it is possible to roughly review the internal needs and the benchmark cases found to the leader, confirm that the requirements and direction are not wrong, and then make it brief~
ㅤ
✅5. Find a video production company. Collect the supplier's resources through various resource channels and platforms~
ㅤ
✅6. Send brief and benchmark cases to the video production company and ask for the general quotation. If the quotation is within a reasonable range, you can let it participate in the program creativity~
ㅤ
✅7. Organize a proposal meeting and determine the intention to cooperate with the company~
ㅤ
✅8. Go for business, pay deposit, and check the payment method clearly~
ㅤ
✅9. Work with the production company to improve the creative plan and hand it over to the production company to refine the storyboard script and copywriting~
ㅤ
✅10. Prepare for shooting (determine the actors, venues, costumes and chariots) organize the landscape survey and hold PP M. The producer issued a shooting notice~
ㅤ
✅11. Live shooting (busy for one or two days, get 2 copies of the shooting materials)~
ㅤ
✅12. Post-production (first cut first, then fine cut, and special effects production after fixed cut)~
ㅤ
✅1 3. Post-modification (the industry defaults to 2-3 free rounds of modifications here) ~
ㅤ
✅14. Video color adjustment (you know if you have money Da Vinci, but if you don’t have money) ~
ㅤ
✅15. Delivery (pay the final payment first and then release the film) ~
ㅤ
is done! Congratulations, after the whole process, you will definitely lose 3,5 kilograms!
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-