When more and more people pick up their mobile phones to create photography, we can't help but ask: In the era of mobile phone photography, what exactly do we ordinary people pursue good photography?
It’s not just users. When “mobile phone imaging” becomes a serious need of users, all mobile phone brands are constantly using actions to find answers.
The debate over the lens parameters of mobile phones can no longer differentiate the brands. Instead, it is the comprehensive quality of software and hardware such as photography software algorithms, color adjustment, optical systems, and image quality.
At this time, many mobile phone brands began to cooperate with camera brands, hoping to inject new vitality into the development of mobile phone imaging by introducing the optical advantages and color adjustment technology accumulated by camera brands over the years. Camera brands also need to continue to strengthen and allow ordinary consumers to experience advanced optical technology through mobile terminals.
may seem like a simple win-win cooperation model, but it takes a long way to go. If it is just a simple joint certification and simple adjustments at the hardware level, it will not actually bring some substantial improvement to the user experience. Only joint cooperation that goes deep into the hardware, software, and algorithm levels can truly benefit users and allow brands to gain a firm foothold in the fierce competition.
After several years of parameter disputes, mobile phone photography enthusiasts have also gained a deeper understanding of "photographic creation": they no longer pursue bright and fancy colors, and no longer desire to appear comprehensive and rich, but actually It is a relatively rarely used function. They pursue capturing the beautiful scenes of the world more truly, conveniently and quickly.
Among many domestic mobile phone brands, the combination of vivo and Zeiss is more representative in the industry. We can feel it from vivo’s two-year and three-generation X series products.
vivo X60 series is the first model to cooperate with Zeiss. Different from other brands’ pure algorithm cooperation, vivo and Zeiss not only have in-depth cooperation in software algorithms, but also have comprehensive cooperation at the hardware level of optical systems.
Starting from the X60 Pro+, all cameras and lenses in the X series have reached the optical standards of Zeiss. The result of in-depth cooperation is higher light transmittance , better image quality and lower glare. Comparison of anti-glare at night between
vivo X80 Pro and other mobile phones
X60 Pro+ was not only equipped with excellent lens hardware, but also added a second-generation micro-head anti-shake, and improved the algorithm for night scenes. In addition, in the portrait mode of X60 Pro+, Zeiss Biotar portrait style appears for the first time.
Night scene rail photos taken handheld with vivo X60 Pro+
As the second mobile phone launched after cooperation with Zeiss, the vivo X70 series was a bit like a phased summary product at the time. It is equipped with all the cutting-edge imaging technologies of vivo and has made a set of extremely complete and mature imaging hardware. It also innovatively solves common problems in the field of mobile phone photography. The most typical ones are: , using light transmittance more High-end " glass lens "; 2. All models and lenses meet Zeiss T* optical standards.
In the vivo X70 series, vivo and Zeiss cooperated to use SWC coating technology, ALD coating technology, pigment spin coating technology and other technologies to blessed the glass lens, which can greatly increase the amount of light entering the lens, and can greatly improve the glare and ghosting. The problem is that the improvement for mobile phone lenses is huge.
Use vivo X70 Pro to shoot
Use vivo X70 Pro to shoot
In addition to Zeiss’ classic Biotar and Sonnar lens filters, the vivo X70 series also adds Distagon and Planar lens filters in portrait mode.
With the help of the Zeiss Portrait Style Filter, even when facing ordinary scenes, bad weather, complex lighting, and night scenes with messy colors, just turning on the Zeiss Portrait Style Filter can immediately enhance the atmosphere of portrait photos.
Use the Biotar filter in the vivo X70 Pro+ camera to shoot
vivo X80 series has launched an upgraded version of its self-developed chip V1+ to improve the computing power of images. At the same time, more Zeiss portrait style filters are also provided.
With the further improvement of computing power, the main camera, ultra-wide angle, and front lens of the vivo X80 series also support the extreme night real-time preview function. The emergence of new features can bring about obvious changes in users' perception. The most noteworthy features of the X80 series of images are Zeiss Natural Color 2.0 and Zeiss Cinematic film filters.
From the above details, we have an obvious feeling that among the many mobile phone + camera set CPs, the cooperation between vivo and Zeiss may be the broadest and deepest. From hardware lenses and coatings to Zeiss natural colors for taking pictures, lens blur reproduction and video lens blur reproduction.
Shot using the vivo X80 Pro Cinematic film filter
In the vivo X series, the Zeiss small blue silk screen on the lens also proves the deep cooperation that no one has and I have. In the current mobile phone market, camera brands are willing to use their own LOGOs Printed on mobile phone products, the X series is the only one. from vivo Both parties join hands"
As mentioned before, the improvement of mobile phone images requires not only advanced optical hardware, such as lenses, modules, coatings, electronic components, etc., but also advanced software, such as: color adjustment, computing power, color Stylization etc.
In its cooperation with Zeiss’ two-year and third-generation models, vivo’s positioning is very clear, and it can be seen that vivo is sparing no effort to build the imaging competitiveness of the X series.
is different from ordinary lens certification. Through the accumulation of experience in cooperation with Zeiss, vivo has further integrated professional photography with mobile photography, computational photography and optical technology, formed its own imaging concept, and used its own technology to shape the imaging style. and image culture.
As vivo’s long track, vivo’s advantage in imaging compared to other players in the industry lies not only in its in-depth cooperation with Zeiss, but also in its rich self-developed imaging algorithms and the advantage of converting self-developed algorithms into IP——vivo Self-developed chips.
For example, in the X80 series, based on the full range of full-lens Zeiss T* optical lenses, vivo uses its own imaging technology to provide mobile imaging through high-standard glass lenses, micro-heads, customized filters , etc. stronger optics.
Night scene shot with vivo X70 Pro+ (original image)
Zeiss optical lens and T* coating ensure the quality of the image and effectively reduce the impact of glare/stray light. When shooting in 2x mode, vivo's micro gimbal can help prevent jitter, greatly improving the input quality of images or videos. It combines the self-developed RawHDR and AI Deglare (deglare) algorithms to further optimize the quality of night shots; finally, it is linked to the screen to maximize the tones and dynamic performance of the photos through the Android-first XDR Photo.
Restore the real
Promote the professionalization of mobile images
Photographers have different opinions on color style. Some people like bright colors, while others like fresh and elegant. Some people like more realistic and natural colors, while others like rich contrasts. At present, when mobile phone and camera manufacturers join forces, the most common functional output is stylized color filters.
In the same scene, vivo X80 Pro turns on vivo color mode and turns on Zeiss natural color 2.0 mode shooting comparison
But in the eyes of professional photographers, accurate color is more important than "fancy" stylization.
After my uncle reviewed several vivo X series, the "natural colors" they displayed are mainly reflected in several aspects: First, the colors are not excessively modified; second, in some dark light and portrait photography, normal colors will be retained. texture and skin tone without excessive dermabrasion.
vivo mobile phones adopt a memory color system, which runs through the entire process of photography creation. Experienced photographers will adjust the exposure according to the light and dark relationship between the subject and the environment, and replace the color deviation caused by automatic metering by manually "white plus black minus".
And vivo has hidden a professional photographer in the mobile phone through the "AI Perception Engine" technology, turning the years of experience of dozens of photographers into self-developed "intelligent white plus black subtraction" and "intelligent AWB" technologies to improve image brightness. The accuracy is improved by 16% compared with traditional methods, and the white balance accuracy is increased by up to 12%. Starting from vivo
After more sophisticated shooting processing, the "Zeiss Natural Color" jointly developed by vivo and Zeiss has improved the hue accuracy ΔE of the photo by about 15.5% compared to the past, and has improved again by about 8.3%, and has added new features on the original basis. In addition to fine-tuning the tone, the tone look and feel of Zeiss Natural Color 2.0 is also better.
From color correction optimization to full-link linkage
Breaking through the creative boundaries of mobile photography
A big difference between mobile photography and camera photography is that you can easily achieve special effects on professional cameras through some stylized filters, making mobile photography become a More playability.
After the mobile phone brand and the camera brand are combined, almost all of them have the implantation of some filters that represent the typical style of the camera.
Among these filters, I personally feel that the most worth playing with is the style lens bag cooperated by vivo and Zeiss. It is not simply a color style, but a calculation that simulates the blur and focus similar to that unique to Zeiss optical lenses.
The most important thing is that not only the number of these filter packs has been increasing, but the bokeh effect of each style simulates multiple classic Zeiss lenses, showing completely different light spot effects.
allows mobile phone photography to capture classic Zeiss style special effects, paying homage to classics in mobile phone photography.
With the vivo X80 series, vivo has added Zeiss Cinematic movie blur to the original style lens package. It is the most improved and subjectively different among the existing styles. It is the first time to combine the shooting effects of professional Zeiss movie lenses. Applied to video shooting, it has become the most complex stylized filter for cooperation between mobile phone and camera manufacturers. From the frame to the spot effect, the video has a movie-like texture.
Video: Zeiss Cinematic movie blur effect
From behind the Zeiss Cinematic movie blur alone, we can feel the results of vivo’s research and development of mobile phone optical devices, understanding of optical ideas, and algorithm computing power, allowing some ordinary people to Users can get a better shooting experience, and the height of mobile phone image creation continues to rise.
In the era of computational photography, with the support of high-quality hardware (T* optical lens, color restoration) and software algorithms, the threshold for photography has been greatly lowered. A creative tool that is portable, simple, stable and widely applicable, ordinary people can also shoot moving works.
The mobile phone brand and the camera brand group CP have united. There is still a long way to go, and this in-depth cooperation form like vivo and Zeiss also points out the direction for this kind of cross-border cooperation. We look forward to providing More surprises for mobile photography enthusiasts.
