To achieve high goals, first of all, we must have a strong and lasting desire to "be accomplished". To become a reality, a wish of ordinary level and casual thinking is not enough, it must be an "extraordinary and strong desire."

has a strong and lasting desire to permeate the subconscious

strong and lasting desire to achieve high goals, first of all, we must have a strong and lasting desire to "be sure to achieve".

To become a reality, a wish of ordinary level and casual thinking is not enough, it must be an "extraordinary and strong desire". The intensity of your wish prompts you to think when you sleep and wake up, and think continuously and thoroughly 24 hours a day. From the top of the head to the soles of the feet, the whole body is filled with this desire. If you cut it from somewhere in the body, it will not be blood, but this "wish". With such a wish and thinking with all your heart, this is the driving force for career success.

In business operations, especially when developing new businesses and developing new products, think with your mind. Most people’s judgment is “This is very difficult and unlikely to succeed.” If you blindly follow this "common sense" judgment, then "possible" will also become "impossible". If you really want to accomplish something new, the first thing that is indispensable is a "strong desire".

To turn the impossible into possible, you first need to achieve a strong desire to achieve the level of "crazy", firmly believe that the goal will be achieved and make unremitting efforts, and strive to move forward bravely towards it. Whether it is life or management, this is the only way to achieve your goal.

In business operations, we need to clarify the purpose and significance of the business and establish the corporate mission of the great name, which requires the highest operator and core team to establish it. On this basis, we must also establish the common career vision and specific goals of all our families. The highest goal of business is to achieve the corporate mission. The mission of the enterprise should be implemented in detail through medium- and long-term vision and phased goals. To this end, we need to make all our families share a mission, vision and goals. The source of this shared power is to allow all families to "have a strong and lasting desire that permeates the subconscious."

If we want to achieve high goals, we must first embrace a strong and lasting desire to "be accomplished". Develop new customers, develop new products, achieve zero-defect quality, improve asset turnover rate , achieve better operating cash flow , etc. No matter what the topic is, we need to have the idea of "realization is achieved anyway", pursue the high quality of the process, and strongly imagine and depict the beautiful numbers you want to present in your heart. Wishes must be pure and strong, and they must be thought about day and night, meditated, repeated and endlessly. Only in this way can this wish permeate into the subconscious mind. Once you enter this state, even if you sleep, the subconscious mind will exert a powerful force to move your wishes in the direction of realization. This is the best summary of Teacher Inamori’s lifelong practice to realize his corporate mission.

I also felt the same way during my career in running a business. In the fifth year after starting my business, I established a cooperation direction for international business. At that time, I had a strong desire to grow the company, improve business strength, and achieve better capital flow and profitability. It can be said that I have reached the level of "thinking day and night, thinking hard, repeating and never forgetting". In this way, in the next 6 to 8 years, we created many unexpected results.

At that time, we were an enterprise with very low quality and efficiency, and the key components were the core parts. In order to improve the production capacity of and stabilize the quality, the technical team spent hundreds of days and nights thinking and analyzing. This strong and pure desire gave my brother an inspiration in his dream and eventually developed a continuous production mold, which increased the efficiency by more than 20 times and ensured stable quality. This is undoubtedly a major breakthrough for a company with backward technology and inefficiency more than 20 years ago, and it also enhances the continuous creation of the technical team.

We have many karma in our hearts, namely "greed, anger, and ignorance".Once a strong and pure desire to succeed arises in our hearts, and this desire is "lasting in strength and strong in lasting", our karma will be eliminated layer by layer, and we will enter the subconscious mind and truly pursue the state we want in our hearts.

A teacher once told me how to enter subconscious . From 9 to 10 pm, a person was sitting in the room, closing the light and sitting quietly, preparing a stack of white paper and a pen in advance. Ask yourself: "What is the true happiness I want in life?" Give yourself more than an hour, keep thinking and writing. You will eventually enter the subconscious needs from my desire for cars, houses, happy families... these conscious needs. The subconscious mind will tell you what happiness you really want. That is "no self and altruistic". If it is not a pure and strong desire, but thinking with more desires, it is impossible to enter the subconscious mind, and it is even more impossible to reach the state of "no self and altruism". Mr. Yangming once said, "The body without good or evil is not bad." The nature of our "true self" is the state of "no self and altruism". Only by integrating the noble goals we pursue into the strong and lasting wishes that permeate the subconscious can we realize and truly achieve happiness in life.

We usually show our consciousness when thinking about problems, and will intertwin sensibility and rationality to think and judge. Rational thinking is to make judgments carefully or rationally based on the scene of things. But if there is no subconscious driving and function that makes it a habit and plays a role at all times, this rational thinking and judgment will also make mistakes. For example, when we learn to drive, our unskilledness at the beginning will make us make mistakes frequently, but as we continue to focus and learn repeatedly, we will never forget each movement in our hearts. At this time, the subconscious will be turned on without deliberately remembering it. Every movement and judgment of the external environment will become very accurate when driving. The same is true in

. When a new product is first produced, many quality problems usually occur, because we are not proficient in technical actions and are not adapted to the operating process. Once we pass education and training and devote ourselves to our work, we will find a better way of working, and we will gradually become proficient in the movements. The work will not be as exhausted as before. At this time, our subconscious mind is playing a role.

"Kyocera Philosophy: The Origin of Life and Management" says: "From people's birth to being buried in the land, all their thoughts, experiences and experiences will be stored in the subconscious. Moreover, the capacity of the subconscious is dozens of times that of the conscious we usually use." I firmly believe in this passage.

The great inventor Edison once said: "Genius is 99% sweat, plus 1% inspiration." If we did not convert strong desires into hard work, we would not have 1% inspiration. Only those who persist in working hard every day and through repeated experiments and thinking, can their thoughts penetrate into the subconscious mind instantly get inspiration. As long as we pay attention to cultivating the habit of "conscious attention" in daily life, we can drive the subconscious mind and gain inspiration in unexpected situations.

Speaking of this, I remembered the meaning of the Buddhist doctrine "All things are born from the mind, and all things are created by the mind". "A strong and lasting desire will surely come true" is a universal truth. "Whether to use the subconscious mind" is a link in its process. As long as you think about "it must be realized no matter what", you will definitely get what you want.

This point is of great significance to our life and work. Today, in the process of improving our strength and realizing industrial upgrading, when pursuing the mission of family culture and building a happy home, all families must firmly believe that "strong and lasting wishes will surely be realized." On the way to overcome difficulties and challenge high goals, the key to achieving this goal is not the length of time, but the strength of the wishes. We often talk about "gathering our hearts and efforts". Using this "gathering our hearts and efforts" to challenge high goals is fundamentally the strength of the team's desire to realize their goals.

For this reason, no matter whether in good or bad situations, we cannot be pessimistic about our lives and the future of our company. We must have firm beliefs and be full of hope for our lives. Only in this way can the company achieve the state we want.

In the process of transformation and improving strength, if you want to achieve success in a new career, no matter what difficulties and difficulties you encounter ahead, everyone must not be discouraged or give up. They must have the spirit of water dripping with stones, perseverance and courage to achieve their goals.

"Having a strong and lasting desire that permeates the subconscious" is the magic weapon for success in life and career. We must have this pure and firm belief, because it is a powerful driving force for our pursuit of a happy enterprise and the secret to success.