東超英語角:全世界最幸福主場:打著打著,動力火車就唱起來了

2022年07月12日21:48:03 熱門 1401

愛籃球,愛學習

興趣與學習,身體鍛煉與修養提高兩不誤,是《東超英語角》的初衷——所以,在《東亞超級聯賽》公眾號推出的這檔亞洲籃球資訊及學習欄目,小編堅持以中英文對照的形式簡述東亞籃球每周動態,並於文末列出辭彙表。

先說資訊——

今天重點聊聊聯賽運營和球隊推廣。

東超英語角:全世界最幸福主場:打著打著,動力火車就唱起來了 - 天天要聞


15日的文章我剛剛寫到,PBA總裁威利·馬西亞爾計劃在9月的峰會向日本B聯賽和韓國KBL討教運營經驗,作為菲律賓向日韓輸送亞洲外援的交換條件。

可不等馬西亞爾開口提問,B聯賽就在馬西亞爾家門口給他上起了生動的實踐課——

6月14日,B聯賽首次海外推廣活動在馬尼拉舉行,並通過與當地有線電視和網路傳播公司簽訂合作協議,直接將B聯賽送進400萬菲律賓家庭。

球員,搶走了;球迷,也搶走了……

至於球隊推廣方面,剛剛蟬聯PLG年度最佳主場獎的新竹攻城獅最有發言權,他們會告訴你——

什麼叫主場優勢?


主編|瓷器 責編|盼盼 視覺|采馨


東超英語角:全世界最幸福主場:打著打著,動力火車就唱起來了 - 天天要聞

中國 | CBA

Zeng Fanbo of NBA G LEAGUE』s Ignite works out for multiple NBA teams leading up to the 2022 NBA Draft.

曾凡博試訓多支NBA球隊,將參加2022年NBA選秀

東超英語角:全世界最幸福主場:打著打著,動力火車就唱起來了 - 天天要聞

EASL Takeaway

東超摘要

On June 14, Zeng Fanbo of NBA G Ignite worked out for the Minnesota Timberwolves. It』s reported that he will work out for another three or four teams before the 2022 NBA Draft.

6月14日,來自NBA發展聯盟點燃的曾凡博參加明尼蘇達森林狼試訓。據報道,他將趕在2022年選秀前再試訓3~4支球隊。

The Timberwolves hold the 40th, 48th and 50th pick in the draft. Rumor has it the Timberwolves will use one of these picks on Zeng. If it comes to fruition, Zeng will become first Chinese player to be drafted since Wang Zhelin and Zhou Qi back in 2016.

森林狼手握第40、48、50順位等3個選秀權,有傳聞說他們將用其中的1個選秀權得到曾凡博。如果傳聞屬實,那麼曾凡博將成為繼2016年的王哲林周琦後首位中選的中國球員。

Recently, Zeng also participated in workouts by talent agency CAA, whose client list includes EASL』s newest investor ambassador, Jalen Green. Zeng』s unique size and skillset is getting a lot of attention from scouts of different teams.

最近,曾凡博還參加了CAA球員經紀公司組織的試訓,最新的東亞超級聯賽投資大使杰倫·格林同樣也簽約了這家經紀公司。曾凡博憑藉出眾的身高和全面的技術,吸引了許多不同球隊球探的關注。

At 6』11 (2.11m), Zeng plays the power forward and small forward position, giving him a size advantage against his peers even in the NBA.

身高211CM的曾凡博司職大前鋒/小前鋒,這樣的身體條件即使在同位置的NBA球員也是鶴立雞群。

The 2022 NBA Draft will take place on June 23, 2022 at Barclays Center in Brooklyn, New York.

2022年選秀將於北京時間2022年6月24日在紐約布魯克林網主場巴克萊中心舉行。

日本 | B聯賽

B.LEAGUE held first overseas event - Nippon Life B.LEAGUE FINALS 2021-22 GAME 1 viewing party and player talk show.

B聯賽首次舉辦海外推廣活動——總決賽觀賽派對和球員脫口秀。

東超英語角:全世界最幸福主場:打著打著,動力火車就唱起來了 - 天天要聞

EASL Takeaway

東超摘要

B.LEAGUE held the first overseas event in the Philippines, one of the most important countries for B.LEAGUE』s Asian import strategy. For the first time in league history, there were five active Filipino players from the league』s Asian import quota in the 2021-22 season.

B聯賽在菲律賓舉辦了首次海外推廣活動,菲律賓也是B聯賽亞洲外援戰略的重點國家之一。2021-2022賽季,利用亞洲外援配額,B聯賽的賽場曾經同時出現了5名菲律賓球員,這在聯盟歷史上還是首次。

In the event, It involved a talk show of players who are active in the B.LEAGUE as well as a live viewing party of game one of the B.LEAGUE Final. Besides the players, Ambassador Kazuhiko Koshikawa of the Japanese Embassy in the Philippines also attended the event, in which he also gave high praises to the five Filipino players.

該活動內容包括B聯賽現役球員脫口秀和B聯賽第1場總決賽的實況觀賽派對。除了球員,日本駐菲律賓大使越川和彥也出席了活動,並對5名菲律賓外援給予了高度評價。

B.LEAGUE has been increasing its brand presence recently both domestically and internationally, particularly in the Philippines. In the 2020-21 season, the league introduced the 「Asia Special Frame」 that fostered a stronger relationship between B.LEAGUE and the Philippines. Fast forward a year later, there are eight Filipino players in the league, including national team veterans.

最近,B聯賽在日本國內外尤其是菲律賓的品牌存在感不斷增強。2020-2021賽季,B聯賽引入亞洲特殊球員政策,極大加強了B聯賽與菲律賓之間的聯繫。當時間快進到1年後,已經有8名菲律賓球員在B聯賽效力,其中不乏久經沙場的國家隊成員。

東超英語角:全世界最幸福主場:打著打著,動力火車就唱起來了 - 天天要聞

Many media personnel were present at the event and were featured on local television, newspapers and social media. B.LEAGUE also signed a contract with a cable TV and internet distribution company in Philippines; now 4 million households in Philippines can have direct access to B.LEAGUE games.

許多媒體人員出席了活動,並在當地電視、報紙和社交媒體進行了報道。B聯賽還與菲律賓的1家有線電視與網路傳播公司簽訂了合作協議;如今,400萬菲律賓家庭能直接收看B聯賽的比賽了。

As B.LEAGUE is extending its footprint onto international markets, we expect other leagues will undertake the same route to develop the sport.

隨著B聯賽涉足國際市場,想必其他聯賽也會以同樣的方式促進籃球運動的發展。

韓國 | KBL

How to utilize two national team caliber players: the case of Lee Dae Sung and SJ Belangel.

如何使用2名國家隊球員:李大成和貝蘭格

東超英語角:全世界最幸福主場:打著打著,動力火車就唱起來了 - 天天要聞

EASL Takeaway

東超摘要

At the press conference for joining the Korea Gas Corporation club held at the Seoul Chamber of Commerce and Industry on June 10, Lee Dae Sung described his new backcourt partner, SJ Belangel, as a very impressive player.

6月10日,在首爾工商商會舉行的李大成、S.J.貝蘭格加盟大邱飛馬新聞發布會,李大成對自己的後場新搭檔貝蘭格讚不絕口。

"He was full of energy, and he had a good understanding of basketball and the ability to unleash his abilities on the court. The choice he made during the game was also impressive.」 Said Lee Dae Sung. Lee, who has oversea experiences, has some level of English proficiency; the expectation on him by the club is that he will be able to help Belangel adjust to his new life in Korea.

「他充滿了能量,他對籃球有著深刻的理解,同時也能夠在球場施展才華。他在賽場的決斷力同樣令人印象深刻。」李大成說。擁有海外打球經驗的李大成能夠熟練使用英語;俱樂部希望他能夠幫抓貝蘭格適應在韓國的新生活。

Head coach Yoo Do Hoon also said, "Belangel is a player full of energy, he is a player who plays like an orthodox point guard; He has the ability to watch his teammates' movements first but able to finish it by himself if the play doesn't work out."

主教練劉都勛也說:「貝蘭格是充滿了能量的球員,他打得更像純正的組織後衛;他懂得先觀察隊友的跑位,但如果戰術沒有奏效,他也能夠獨立完成進攻。」

He added, "We plan to operate a two-guard system in which Belangel is the point guard and Lee Dae Sung is the shooting guard. Considering the strengths and weaknesses of the two players, we expect it to be a good combination when playing together.」

他補充道:「我們計劃實行雙後衛體系——貝蘭格打組織後衛,李大成打得分後衛。結合兩位球員的特長和弱點,我們相信兩人聯手會是很好的組合。」

菲律賓 | PBA

Philippine Basketball Association (PBA)』s injury reports have been rampant with players either activated or relegated from the list.

PBA傷病動態鋪天蓋地,有人傷停有人復出。

東超英語角:全世界最幸福主場:打著打著,動力火車就唱起來了 - 天天要聞

EASL Takeaway

東超摘要

Player injury statuses have been making headlines recently in the PBA, as key players have either been activated or relegated to the injured list.

最近,PBA傷病動態頻頻登上新聞,不少關鍵球員傷愈復出或進入傷病名單。

Terrafirma Dyip lost two key players in the same game to unfortunate incidents. Ed Daquioag suffered from a horrific right leg fracture that will force him to miss the remainder of the conference. Teammate Isaac Go will also be out for the remainder of the year after tearing his ACL, MCL, and meniscus.

泰拉菲爾馬1場比賽不幸損失了2名球員。埃德·達基奧亞格遭遇了恐怖的右腿骨折,將缺席菲律賓杯剩餘的所有比賽。隊友艾薩克·戈歐也因前交叉韌帶、內側副韌帶和半月板撕裂,將缺席今年剩餘的所有比賽。

On the other end of the spectrum, a few PBA teams welcomed their stars back to action, as Paul Lee (Magnolia Pambansang Manok Hotshots), Joshua Munzon (Terrafirma Dyip), and Japeth Aguilar (Barangay Ginebra) were re-activated by their respective teams after injury hiatus. The return of stars were much needed for these teams too, as Aguilar hit the go ahead basket to lead a comeback win over Blackwater Bossing.

一方面,一些PBA球隊也迎來了球星的傷愈回歸,比如保羅·李(麥諾尼亞熱點)、約書亞·蒙松(泰拉菲爾馬)和賈皮斯·阿吉拉爾(巴朗加國王)傷愈後都各自被所在球隊重新激活。

Meanwhile, top overall pick Brandon Ganuelas Rosser of Blackwater Bossing is still progressing in his rehab and the team is optimistic he'll be able to make his PBA debut as early as Saturday, June 18.

與此同時,黑水精英的新科狀元布蘭登·加努埃拉斯·羅瑟仍處於康復中,球隊方面樂觀估計,他最快將於本周日6月18日完成PBA首秀。

中國台北 | PLG

Hsinchu JKO Lioneers win P. LEAGUE+』s 「Best Home Court」 award for second straight year.

新竹攻城獅蟬聯PLG年度最佳主場獎。

東超英語角:全世界最幸福主場:打著打著,動力火車就唱起來了 - 天天要聞

EASL Takeaway

東超摘要

On June 13, P. LEAGUE+ announced that Hsinchu JKO Lioneers have won the 「Best Home Court」 award for the second year in a row.

6月13日,PLG宣布新竹攻城獅蟬聯年度最佳主場獎。

Home court advantage is no joke, and this is especially true for the Hsinchu JKO Lioneers, who』s undefeated in this award category since the inception of the P. LEAGUE+. The team also finished the regular season at the top of the standing, securing home court advantage for the rest of their playoff run.

主場優勢可不是說說而已的玩笑話,對新竹攻城獅而言尤其如此,自PLG創辦以來,新竹攻城獅就壟斷了該獎項。同時,該隊還憑藉常規賽排名第1的戰績鎖定了季後賽所有輪次的主場優勢。

In the first round of the playoffs, the Lioneers invited local legendary band 「Power Station」 to perform their classic songs and interacted with the crowd; the concert was extremely well-received by the fans. In elimination game 5 of their playoff series vs. New Taipei Kings this week, the team also used smoke guns above the backboard whenever momentum-inducing played happened for the home team, further enhancing the excitement on the court. Lioneers ended up taking the W and is advancing to the P. LEAGUE+ finals where they will face reigning champion, Taipei Fubon Braves.

季後賽首輪,攻城獅邀請了本土傳奇樂隊動力火車演唱經典歌曲並與觀眾互動;音樂表演環節受到了球迷們的熱烈歡迎。本周對陣新北國王的系列賽G5,作為晉級戰球隊還在籃板上方安裝了煙霧噴槍,每當主隊打出慷慨激昂的進攻就會自動冒煙,進一步加強了球場的刺激感。攻城獅最終贏得勝利,進軍總決賽,他們將面對的是衛冕冠軍台北勇士。

It seems like Hsinchu JKO Lioneers is building on an extremely effective formula on how to run the team. From winning games with electric plays to providing pleasant consumer experiences on-site, the popularity of the team is skyrocketing and at the same time, they are getting more fan support for home games. We expect the Lioneers to continue to ride the momentum and take 「home court advantage」 to a whole new level in the finals.

看起來,新竹攻城獅正在建立極為有效的球隊運營模式。從贏得勝利的快打旋風到為消費者提供愉快的現場體驗,這支球隊的人氣猶如搭乘火箭一般直線飛升,同時他們在主場也得到了更多球迷的支持。希望攻城獅再接再厲,在總決賽將主場優勢發揮到全新的高度。


東超辭彙表

work out

作為動詞片語,不是在外面工作或者出差的意思哦,一般意思是:

解決(難題)、(方法)奏效;在籃球領域經常指:(參加)試訓;把兩個單詞連起來,workout,動詞就成了名詞。

在曾凡博試訓的內容里,work out肯定是試訓的意思,而在李大成加盟大邱飛馬的內容里也出現了if the play dosen』t work out,這裡就是戰術沒有奏效的意思了。

Rumor has it……

有傳聞說……Rumor是個中性詞,根據上下文語境,可以翻譯成傳聞,也可以翻譯成謠言。

come to fruition

fruit,作名詞是水果,作動詞是結果(產生果實);come to fruition是用開花結果來比喻某件事情取得成果。結合上下文,這裡指的是傳聞,按照漢語的表達方式,如果直譯成傳聞開花結果會顯得浮誇,且,搭配不當,不如簡單處理,翻譯成:如果傳聞屬實……

size advantage

身高優勢,結合上下文,身高211CM的曾凡博能打小前鋒,那可不是鶴立雞群嗎?

talk show

脫口秀,漢語的神翻譯之一。其他類似的神翻譯還包括:可口可樂(曾被翻譯成:蝌蝌啃蠟,誰敢喝?),吉列,寶馬,凌志(後來改成雷克薩斯是天大的失誤)……歡迎補充。

ACL, MCL, meniscus

ACL:Anterior Cruciate Ligament,前交叉韌帶,也稱前十字韌帶;MCL:Medial Collateral Ligament,內側副韌帶;meniscus:半月板。看了中文還是不明白?直接看圖吧——

東超英語角:全世界最幸福主場:打著打著,動力火車就唱起來了 - 天天要聞

home court advantage

主場優勢,通常指系列賽比對方多1場主場比賽,而新竹攻城獅賦予了主場優勢全新的內涵,包括:球隊運營,比賽推廣,賽場氛圍營造,球迷互動,娛樂明星跨界演出,周邊產品,甚至新聞製造……

什麼?新聞還能製造?

是的,我們就拿新竹攻城獅近日的1則場外新聞舉例吧——

東超英語角:全世界最幸福主場:打著打著,動力火車就唱起來了 - 天天要聞

光看標題,你會覺得,哇,當地市民好團結!真的是用愛發電啊!但仔細研究內文配圖——

東超英語角:全世界最幸福主場:打著打著,動力火車就唱起來了 - 天天要聞

你找到了亮點嗎?

——所有商戶的閉店告示都是一模一樣的,原來,都是新竹攻城獅運營團隊統一印製發放的,這樣,原本普通的比賽宣傳海報,一瞬間就變成了社會新聞……

就像這名網友留言所說——

東超英語角:全世界最幸福主場:打著打著,動力火車就唱起來了 - 天天要聞

其實,營銷手段全世界都是透明的,相關教科書更是汗牛充棟,就算不看書,看了這麼多年NBA中國賽也總能知曉一二,但真正的關鍵詞是——

用心

因篇幅有限,只能點到為止,今後會進一步給大家分享各大聯賽的成功運營案例。

東超英語角:全世界最幸福主場:打著打著,動力火車就唱起來了 - 天天要聞



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