"wow! these new energy vehicles are so impressive!" recently, at a high-end shopping mall in jakarta, indonesia, gac group held a marketing campaign for its new models. local media and consumers crowded around the displayed cars, offering enthusiastic praise.
in recent years, indonesia has been vigorously developing its new energy vehicle (nev) industry, drawing the attention of guangdong automakers, including gac group. at present, gac has already launched four models in the indonesian market. meanwhile, the gac indonesia smart factory has gone into operation, with two models now produced and assembled locally.
as the largest economy in asean and the world's fourth most populous country, indonesia is pressing ahead with its ambition to become a regional hub for the new energy industry. the indonesian government aims to have a car parc of 2 million electric vehicles by 2030, while also advancing charging infrastructure, with a target of 50,000 charging stations.
walking along the streets of jakarta, it's easy to spot chinese car brands. in 2024, indonesia's electric vehicle sales surged 150 percent year-on-year, reaching approximately 43,000 units, with chinese brands dominating the market.
gac group's overseas initiative involves bringing the entire production chain to indonesia. the company has taken a comprehensive approach, exporting not just vehicles but also parts suppliers, batteries, energy, and commercial services—thus establishing a complete ev industrial ecosystem abroad.
in terms of operations, gac has opted to find local partners in indonesia, joining forces to open up new markets. through joint-venture models, both parties can leverage their strengths and rapidly expand their market presence.
source：pearl
全链出海+合资运营！广东车企出海在印尼有了新解法
“哇！这些新能源汽车都很漂亮！”近日，在印度尼西亚雅加达的一处高档商场内，广汽集团举行了一场新车型的市场营销活动，当地媒体和消费者围着现场的展车连连赞叹。
近年来，印尼大力发展新能源汽车行业，吸引了广东车企的目光，其中包括广汽集团。目前，广汽集团已经在当地上市4款车型。同时，广汽印尼智慧工厂已投产，已有两款车型在当地生产、组装。
印尼作为东盟第一大经济体和全球第四大人口大国，正积极将自己打造为区域新能源产业中心。印尼政府计划到2030年实现200万电动汽车保有量，并配套推动充电设施建设，目标建成5万个充电站。
走在雅加达街头，随处可见来自中国的汽车品牌。2024年，印尼电动汽车销量同比激增150%，约为4.3万辆，且中国品牌占据主导地位。
广汽出海还尽可能地把整个生产链条带到印度尼西亚。据介绍，广汽出海是主机厂带着零部件供应商、电池、能源、商贸等板块全产业链出海，整体构建电动汽车的生态。
在运营层面，广汽选择在印尼本地寻找合作伙伴，强强联手开拓新市场。通过合资模式，双方能够优势互补，快速打开局面。
文、图｜记者 曾潇 蒋铮 温泽广
翻译｜钟佳
英文审校｜肖凯欣
