無山無水，卻有風來

2022年06月30日00:21:03 資訊 1655

日料店如果一味地營造日本文化氛圍，往往會導致不能引起國人的共鳴。大量複製、堆砌日本傳統元素，更是與日料文化中最重要的人文情懷和匠人精神背道而馳。共鳴是文化的轉譯，而不是元素的堆砌。

HOMURA焱鑄，品牌前身為焱Teppanyaki，主營日式鐵板料理。老店採取預約制，藏匿於背街，在鋪天蓋地的視覺營銷里，低調內斂。此次新店的全案設計中，我們嘗試將品牌專註而堅定、平靜而富有生機的特徵，結合東方特有的禪意，傳達給顧客。

▼空間概覽，preview ©張筱鍇

Japanese restaurants that are obsessed with creating a Japanese cultural atmosphere often fail to resonate with the national poPUlation. A large number of copies and piles of traditional Japanese elements are contrary to the most important humanistic sentiment and artisan spirit in Japanese food culture. Resonance is the translation of culture, not the piling up of elements.

HOMURA 焱鑄, the brand formerly known as Amazing Teppanyaki, specializes in Japanese Teppanyaki cuisine. The old restaurant was a reservation system, hidden in the back streets, and was low-key and introverted in the overwhelming visual marketing. In the full project design of this new restaurant, we tried to convey the brand』s focused but firm, calm and vibrant characteristics, combined with the unique Zen meaning of the East, to customers.

▼軸測分解圖，axon exploded ©武漢朴開十向設計事務所

禪的形與意
Chinese Zen

「好戰而祥和，黷武而好美，傲慢而尚禮…」魯思·本尼迪克特用「菊」與「刀」來象徵日本人的矛盾性格，而正是這種矛盾的共生賦予日本文化獨特的美，空間也一樣。

我們依託場地形狀，用舒展的曲線、秩序的格柵建立動態的平衡；用日式建築標誌性的檐下空間，模糊室內與室外的界限，讓開敞與封閉共存。矛盾的平衡與共存衍生出無限生機與耐人尋味的意境，這也是禪意的來源。

「The Japanese are, to the highest degree, both aggressive and unaggressive, both militaristic and aesthetic,…」 Ruth Benedict used 「chrysanthemum」 and 「sword」 to symbolize the contradictory character of Japanese people, and it is this contradictory symbiosis that gives Japanese culture its unique beauty, and so does the space.

Based on the shape of the site, we use spreading curves and orderly grilles to establish a dynamic balance; we use the iconic space under the eaves of Japanese architecture to blur the boundary between interior and exterior, allowing openness and closure to coexist. The contradictory balance and coexistence give rise to infinite vitality and intriguing moods, which is the source of Zen spirit.

▼接待前廳，reception area ©張筱鍇

▼接待台，reception desk ©張筱鍇

▼環形走廊，circular corridor ©張筱鍇

▼禪意空間，Zen space ©張筱鍇

▼酒水展牆，wine display wall ©張筱鍇

▼展牆一瞥，a glance to the display wall ©張筱鍇

▼模糊內外界限的格柵，the grilles that blur the boundaries between inside and outside ©張筱鍇

▼用餐區，dining area ©張筱鍇

▼團體用餐區，dining area for group ©張筱鍇

石、木、銅、鐵，空間里克制的材質表達，是用有限的物質，引導無限的精神展開想像。或是粼粼水波、或是他山之石，以物喻景的「枯山水」是禪的另一種重要表徵。

Stone, wood, copper and iron, the restrained material expression in the space is to use the limited material to guide the infinite spirit to unfold the imagination. The 「withered landscape」 is another important expression of Zen, whether it is a sparkling water wave or a stone from another mountain.

▼餐飲空間中的木材，wood in dining space ©張筱鍇

▼洗手間中的石材，stone in restroom ©張筱鍇

品牌與人
Brand and People

品牌視覺以商業業態——鐵板、割烹的動態形式為切入點，以漆紅食器為啟發，簡潔直觀但同樣蘊含二元平衡的理念。衍生的家徽式圖章，襯墊于格柵後，顧客進店時視線被遮擋，離店時視角反轉，家徽顯現。流程性的體驗規劃使產品、品牌、空間三者融合，引導顧客與場所建立情感上的聯結。

The brand vision takes the dynamic form of commercial business – iron plate and cut cooking as the entry point, and the lacquer red foodware as the inspiration, which is simple and intuitive but also contains the concept of duality and balance. The derived family crest-style seal is lined behind the grille, so that the customer』s view is blocked when entering the store and reversed when leaving the store and the family crest is revealed. The process-oriented experience planning integrates product, brand and space, leading customers to establish an emotional connection with the place.

人造而自然的空間、莊重卻親和的氛圍、疏離但真切的聯結，HOMURA焱鑄以矛盾的共存傳遞東方禪意，摒棄繁複的裝點與修飾，探尋日料文化的內核。無山無水，卻有風來。

The artificial but natural space, the solemn but friendly atmosphere, and the detached but genuine connection, HOMURA AMAZING CUSTOMER is a paradoxical coexistence.The space is a Zen oriental space that is free from elaborate decorations and embellishments, and explores the core of Japanese culture. There is no mountain and no water, but the wind comes.