In August 2019, a "famous mouth" in Taiwan announced in a program that " people can't afford to eat mustard " in a program. Essence
and at this moment in Taiwan, an old man soon stood up and made a few big characters in the headline of his own newspaper at : "Mainlanders can afford mustard!" Soon after
, it was also the old man who wrote in the comments of " Washington Post ": "Whether you like or not, this day is coming", expressing his strong desire for the unity of the mainland. The old man in
is Cai Yanming .
Maybe you don't know him, but you must have heard of " Wangwang ".
is right. He is the founder of Wangzi Milk, Wangwangxian Bei , Wangzi QQ sugar ... "Wangwang", a legendary entrepreneur.
HTML was 1199 years old, but it was 100 million, but because a dog founded Wangwang Group.
obviously started to make rice fruit, but the "unreasonable business" acquisition newspaper media, Jianwangwang Hospital was not to make money.
only married once in his life, lived in harmony with 7 women, gave birth to 9 children, but set up family rules to not let the children read.
has repeatedly spoken from the "small mixing" on the streets to the third largest rich in Taiwan, who has a net worth of 5.3 billion US dollars. What kind of person Cai Yanming is?
Cai Yanming's house in the house of three generations of business. Grandfather made a living in the late Qing Dynasty , to create a foundation.
's father inherited the glory of his grandfather. The industry is spread in Taiwan. Taipei's famous "Central Theater" and "Lidu Swimming Pool" are all in his house. even donated the first public library in , Taiwan. big.
Cai Yanming is a typical rich three generations. Unfortunately, he was rebellious and had no enthusiasm for reading.
is because of a lot of pocket money. Every morning, some people lined up and waited for him to skip class.
He and a bunch of small stuns stroll around the street. When you are tired, go to his own theater to watch movies.
finally read high school. Cai Yanming did not want to study anyway because of a conflict with his classmates.
encounters this situation. The poor father often slap his son, and the rich father is different. At that time,
, Cai Yanming's father had just acquired the Yilan Food Factory. In order to experience his son, he gave the factory to his son to manage.
Cai Yanming was only 19 years old at the time. The newborn calf was not afraid of tigers. He not only took over boldly, but also clamored: "There is no future processing, I want to be my own brand." After the simple investigation of
, he quickly determined the main brand of the factory and and and and and and also. It is named " wave flavor squid shit ". It is a pity that
is a pity. The product is produced, but there is no sales.
Cai Yanming does not understand the financial statements. Because of the face and dare not ask the people, the profit or loss table is made or loses, and it is not clear.
was more than a year, and the Yilan Food Factory lost a bottom. , , owed more than 100 million HTML.
So much money is also a huge amount now, let alone the 1970s. Although
has remedied money by his father, Cai Yanming's ambition is shattered by reality, and he is also known as "prodigal". has been depressed for two years. In the two years of
, he changed his temperament, and he no longer went out with fox friends and dog friends. He locked himself in the room all day and wanted to jump off the building in pain.
until one day, a dog changed the rest of Cai Yanming's life.
This dog is named Blackpi. It is a birthday gift for Cai Yanming when he was 7 years old, and he has been with him.
is very good. It is always bruised when going out to fight, but never accept it. He has been seriously injured and has been "Wangwang".
Cai Yanming was deeply inspired: does not even give up dogs. How can people be easily defeated?
he vowed to stand up, shame before the snow.
has spent three years. reads, re -inventory, and summarizes failure.
's last startup was too hasty, and the direction was wrong, especially the name of wave flavor squid, the wave flavor was too wasteful, and the meaning was too bad.
this time, he made enough preparations and investigated the entire food market in Taiwan. At that time,
was sold well in Taiwan, and Taiwan itself produced rice and combined with two combinations. I did not expect
that was rejected by the "Father of Miguo". Who would like to teach such a "prodigal"?
but Cai Yanming did not shrink. He was soft and hard, and it took two years to finally move the elderly and get the production technology of Miguo. This time,
was also inspired by the puppy "Wang Wang". He gave his brand a very good name "Wangwang" for his brand.
1983, Wangzi was born.
When printed "Wangzai" Wangwang Miguo was listed in Taiwan, with a crispy taste and the price of the people, it quickly captured the love of young people and became the first choice for their snacks after meals. This sudden "Wangwang" is indeed prosperous.
may be used to the "boss", and Cai Yanming never allows someone to sit up with himself. As soon as
meters were listed, he spent a lot of money on marketing, and through the price war, occupied 90%of the market share of Taiwan's snack industry in one fell swoop.
Cai Yanming has also become the "King Miguo" in Taiwan, and finally proves himself with his strength. However,
did not stop, but instead aimed at a more attractive mainland market.
is just reform and opening up at this time, and has attracted overseas investors with extremely preferential policies.
Cai Yanming quickly seized the opportunity, invested in the construction of factories in the mainland, and became the first Taiwanese businessman to register trademarks on the mainland.
When the location is selected, has discussed the public and gave up the better conditions of the Pearl River Delta region. Grip, completely Regardless of the facts of inconvenience here.
. However, when Mi Guo officially entered the mainland market, it gave Cai Yanming a head. After
was put into production, Cai Yanming originally hoped to open the market through the Zhengzhou Sugar Wine . As a result, more than 300 orders were received, but no one came to pay the goods.
sees the backlog of the product, the capital turnover is not spiritual, and Cai Yanming is anxious.
he opened the store and was ready to sell himself, but two months later, there were few customers.
He wanted to pull the product to Taiwan for sale, but after thinking about it, isn't this departure from the original intention of opening the mainland market? At the critical moment of
, the puppy black leather's unconvinced power has once again inspired Cai Yanming.
made a bold decision: gave the product to primary and secondary school students in first -tier cities such as Shanghai and Guangzhou for a trial and advertising for their own products.
did not expect that this trick was surprisingly good.
Children are attracted to the taste of Wangwang crispy and unique packaging, becoming a faithful fan of Wangwangxianbei.
Cai Yanming hit the iron while hot, and quickly invested in advertising to increase the popularity of the product.
didn't take long, "You are prosperous, everyone is prosperous", " look again, look again! I will drink you! ", " I want O bubble, I want o foam, o soaked milk milk wants "... the straightforward slogan bombarded on various television stations.
is exaggerated, repeated, and non -cruel, but it is impressive, becoming the mantra of many children.
is worth mentioning that many magical advertisements of Wangwang are written by Cai Yanming himself.
Wangwang was also red. When it was put into production, it revenue was 250 million.
Mall, competitors who never lack benefits.
saw that Cai Yanming was successful, and countless Taiwanese businessmen followed suit. Even Master Kang's strong brands have also joined the "Miguo War".
, which once again aroused Cai Yanming's fighting spirit. In the face of powerful competitors, he did not hesitate to hesitate, and a thought in his head: it was better to do it after getting rid of the root. For this reason,
is the first to launch a "price war". Overnight, the price of rice fruit was suppressed from 1 kg 50 yuan to 30 yuan. Far below your own cost price.
This method is tantamount to killing the enemy for one hundred and self -damaging 3,000.
But Cai Yanming has mixed with "rivers and lakes" after all, and the decisiveness of things and ruthless means. While holding prices, he desperately expanded the scale of production, trying to reduce costs.
"Without the money to build a factory, I wrote a letter to local governments saying that the government was funded by the government to build a factories."
is a good and beneficial thing, which naturally attracted the corresponding flowers of the local government. The production cost is greatly reduced.
Facing such crazy Cai Yanming, all competitors could not be defeated, and the status of the boss of Miguo was no longer shaken.
Cai Yanming made a lot of money on the mainland. topped the top of the rich list of Taiwan.
, however, his "crazy" is far more than that.
In 1996, Singapore vigorously attracted foreign investment. Who would have thought about
, this time Cai Yanming encountered the most dangerous moment in business career.
Singapore's market has poor liquidity, and the company's market value has been hovering at a low level. After Cai Yanming aware, it quickly decided to retreat from Singapore's privatization and re -listed in Hong Kong.
, how can the capital market go back and talk about it.
has issued so many stocks, all need to pay money to redeem the shares, with the amount of funds up to 800 million US dollars.
Where do you get so much money?
was only two ways in front of Cai Yanming at the time. Either looking for private equity cash, the risk was small, but the handling fee was high;
was either funded by itself, but the risk was extremely high. At the critical moment of
, Cai Yanming once again showed his keen vision and extraordinary courage.
He lended $ 850 million in a private name in private names, and the daily loan interest was as high as $ 150,000, which was very scary.
This was also the largest and leverage financing at that time at that time. Success rewrite the myths of business, and it is difficult to turn over.
But Cai Yanming did not retreat. He personally took the team and took only 200 days to complete delisted from Singapore and then successfully listed in Hong Kong.
facts prove that Cai Yanming's crazy move has been successful again. After
Wangwang landed on the Hong Kong Stock Exchange, the stock price continued to rise sharply. Four years have been five times, soaring directly from HK $ 30 billion to HK $ 150 billion, which is higher than that of Moutai in the same period.
Cai Yanming's bold and fast action, which has since set a prestige in the industry.
Many people think that Wangwang is just a food company. In fact, its cross -border is also crazy. In addition to operating snacks in
, it has a huge and amazing industry. From hospitals, hotels, to home, beauty and parenting, Wangwang is involved.
, and many products are named Want Want Food.
, for example, cooperated with the beauty brand Natural Hall to jointly launch cosmetics such as "snow cake air cushion" and "snow cake mask".
and Tyakashat launched the co -branded "Wangwang" tide brand, which is as small as a towel, and it is as good as the clothes. Want Want Gold Chain "Social Man" three Piece ...
Starting in December 2018, Wangwang opened 50 Wangzai theme stores. From mobile phone cases to pillows and convenient stickers, all home accessories are all available.
Wangwang also opened a chain hotel. Following Shanghai, Xining, Nanjing and other places, the brilliant decorations and the golden statue of the Jin Chancan in front of the door are the standard of Shenwang Hotel.
The most special is that Wangwang also has its own hospital and media system.
008 years, Wangwang has successively received huge sums of money. Cai Yanming is therefore called "Taiwan version of Murdoch".
, and their existence is not for profit.
Cai Yanming once mentioned the purpose of running the media in public: "The starting point of our media is to try to resolve the misunderstanding of the mainland by the mainland."
is actually doing this. 's media is almost the only one in the Bay. Ken Rujia said that the mainland is good .
Many people do not know about the mainland. Cai Yanming passes the information between the two sides through his own media and , so that they can understand the changes in the mainland.
"Small Hybrid" himself has always been "fighting spirit".
Taiwanese media said that mainlanders can't afford mustard, Cai Yanming is hard on his own newspaper: "Mainlanders can afford mustard!"
Taiwan Anti -FM, student parade, asked Cai Yanming, who holds the shares. Who knows , Cai Yanming not only did not apologize, but also led employees to sing the song of Wangwang and scolded students. In addition to the TV station,
also acquired the Yichuan Media's branch in Taiwan, trying to reverse the public opinion orientation of "Apple Daily".
was no surprise. His behavior was attacked and abused by many anti -Chinese elements. In the end, even Zhongtian News was blocked. But he never regretted it.
"I am Chinese, of course," pro -China "."
has deep emotions for the motherland because of business in the Mainland in his early years.
In addition to the founding radio, Cai Yanming also invested in the hospital.
In 2001, the first Wangwang Hospital was completed in Changsha and has a general outpatient clinic and advanced medical equipment.
, it is different from other hospitals. As soon as
enters the door, it is the ubiquitous Wangzai that makes your tension instantly alleviate a lot.
Hospital not only has a children's amusement area, but also sells Want Want Foods, which is cheaper than outside supermarkets. attracts a lot of local people to buy New Year's goods here.
is Wangwang even in the hospitalized disease number. Patients can also watch Wangwang Magazine and enjoy free Wangzi snacks. Humanized services have been rated as "the most gentle hospital in China".
"Investment and Management Hospital, profit is secondary, it is a"
period of last year, Want Want Hospital took the initiative to apply to become a targeted hospital for anti -pneumonia. No 4 hours Intermittent consultation.
also sent nearly one -third of medical staff to go to Wuhan for support. He also donated generously when he was in trouble in the country.
dares to love, dare to hate, courage, and social responsibility. This may be the indispensable factor in Cai Yanming's success.
Compared with his legendary entrepreneurial career, Cai Yanming's personal life is also very "wonderful".
was married at the age of 20, but in less than three years, he failed to start a business and divorced again. This time was also the trough of Cai Yanming's life during this time.
has never been married again, but there is no shortage of women around him.
is said to have at least 7 women, who have lived in 9 children. also spent 4 billion yuan, built a luxurious house for all women to live together to facilitate contact with their feelings.
In this regard, Cai Yanming did not respond positively, but said very "responsible": is responsible as long as it is his own child.
has to admire. Cai Yanming is really "holding a family". With so many people, there is no "backyard fire", which is not easy.
may be the true meaning of entrepreneurial success from myself: reads one year on the street, better than three years of reading.
Cai Yanming's education for children is even more stunning.
has set up a strange home rules: Children will no longer be promoted at the age of 18, and directly enter the enterprise to learn and operate.
is now, , his two sons are in high school and go directly to the family business. I hope to grow rapidly through the polishing of society like a father.
is just, can Cai Yanming's success really be copied?
has been in recent years, with the emergence of new brands such as three squirrel , Baicao and Liangpin Shop , the prosperity of Wangwang.
has begun to decline since 2014. The 2016 Wantwang Annual Report showed that the cumulative revenue in the past three years was about 16.6%, and the market value was over 100 billion Hong Kong dollars. was closer to cutting at its peak.
Wangwang is also constantly innovating, but no matter how many new products are launched, people's impression is still Wangzi Milk and Wangwang Xianbei ...
is more importantly, the once popular marketing method has failed.
Consumers have aesthetic fatigue on magic advertisements. The innovative and weak Wangwang began to play the feelings, such as pulling over Li Ziming, who had grown up to shoot the advertisement sequel, and re -shot advertisements that "see you away".
, however, the family card has been played more and gradually lost its tension.
has been so many years, consumers' preferences have long changed. Wangwang can't be sold, and a large number of dealers cancel up the contract. Today's first -line snack brand list has long been seen in Wangwang.
from 1983 to the present, Wangwang's life cycle has exceeded 20 years, which is a miracle in the snack industry.
HTML has its own life cycle, and everything may be withered between the old and new alternates. Wangwang is no exception.
"Asia Weekly" editor Qiu Liben once commented on Cai Yanming: lonely hero , is born unbelievable, the more you get to see the obey It is clear that others are wrong.
looks back at Cai Yanming's success. Although there is not much knowledge, with his unremitting efforts and determination to make it out, he breaks out his own momentum.
is different from the past. I do n’t know. Can Cai Yanming, 62, can still lead Wangwang to create a legend again?
-End-
Author: Xuanyuan
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